Senior Specialist, ABM

2 days ago

IND Home, India NTT Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Continue to make an impact with a company that is pushing the boundaries of what is possible. At NTT DATA, we are renowned for our technical excellence, leading innovations, and making a difference for our clients and society. Our workplace embraces diversity and inclusion – it's a place where you can continue to grow, belong, and thrive.

Your career here is about believing in yourself and seizing new opportunities and challenges. It's about expanding your skills and expertise in your current role and preparing yourself for future advancements. That's why we encourage you to take every opportunity to further your career within our great global team.

Grow Your Career with NTT DATA

The Senior Specialist, Account Based Marketing (ABM) will be responsible for developing and executing targeted marketing strategies to drive engagement and growth within key identified 1:1 accounts. This role requires a strategic thinker with a deep understanding of the B2B sales cycle and the ability to create hyper-personalised marketing campaigns that resonate with specific accounts.
This role contributes to the development of marketing campaigns, targeted programs, internal and external communications, partner marketing, sales content and/or pipeline development activities.

What you'll be doing

Key Responsibilities:
- Develop and implement account-based marketing strategies that align with sales objectives and business goals.
- Collaborate with the sales team and create tailored marketing plans for each account.
- Create and execute multi-channel marketing campaigns, including email, content marketing, events, and digital advertising.
- Utilize data and analytics to measure campaign effectiveness and optimize strategies.
- Build and maintain strong relationships with key stakeholders within target accounts.
- Develop personalized content and messaging to address the unique needs and pain points of each identified account.
- Monitor industry trends and competitor activities to inform marketing strategies.
- Coordinate with internal teams, including CoE AMB marketing team, content marketing, and sales, to ensure alignment and consistency in messaging.
- Manage budgets and track ROI for all ABM campaigns.

Qualifications:
- Master's in Marketing, Business, or a related field.
- 5+ years of experience in account-based marketing.
- Proven track record of developing and executing successful ABM campaigns.
- Strong understanding of the B2B sales cycle and the ability to align marketing strategies with sales objectives.
- Excellent communication and interpersonal skills.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Creative thinker with the ability to develop innovative marketing strategies.
- Strong project management skills and attention to detail.

- Overall 10+ years of relevant work experience 

What We Offer:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A dynamic and collaborative work environment.
- The chance to work with a talented and dedicated team

Workplace type:

Remote Working

Equal Opportunity Employer
NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Accelerate your career with us. Apply today

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