
Digital Marketing Manager – PPC Expert
2 days ago
Company Description
Digital International Intermesh Pvt. Ltd. is a buyer-supplier matchmaking platform. We offer verified and procured buyers that are 100% Product Matter Sheet (PMS) qualified for SMEs across the globe. Our services are designed to facilitate meaningful and efficient connections between businesses.
About the Role
We are looking for an experienced and performance-driven
Digital Marketing Manager – PPC Expert
with a strong background in
B2B industries
, particularly in
pharma products, manufacturing, and B2B eCommerce
. The ideal candidate will be responsible for strategizing, executing, and optimizing paid digital campaigns to generate high-quality leads and maximize ROI across multiple digital channels.
Key Responsibilities
- Plan, develop, and optimize
PPC campaigns
across
Google Ads, Bing, LinkedIn, Meta (Facebook/Instagram), and YouTube
focused on
B2B lead generation
. - Drive growth for
pharma products, manufacturing services, and B2B eCommerce platforms
through data-driven paid media strategies. - Conduct in-depth
keyword research, audience targeting, competitor analysis, and A/B testing
to improve campaign performance. - Develop
compelling ad creatives, landing pages, and lead generation funnels
aligned with marketing goals. - Manage
campaign budgets
efficiently to meet or exceed KPIs including
CPL, CPA, and ROAS
. - Continuously analyze campaign data, generate performance reports, and provide actionable insights for optimization.
- Collaborate with
content, creative, sales, and analytics teams
to ensure integrated campaign execution. - Implement and manage
conversion tracking, retargeting, and attribution models
using
Google Analytics (GA4), Tag Manager
, and CRM systems. - Keep up with the latest
digital marketing trends, PPC innovations, and B2B advertising strategies
relevant to the pharma and manufacturing sectors.
Qualifications & Skills
- Bachelor's degree in
Marketing, Business, Life Sciences, or related field
(MBA preferred). - Minimum 7+ years of experience
in
PPC and performance marketing
with proven success in
B2B campaigns
. - Strong experience managing paid campaigns in
pharma, manufacturing, or B2B eCommerce
industries. - Expertise in
Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, and Google Analytics (GA4)
. - Solid understanding of
lead generation funnels, audience segmentation, and conversion optimization
. - Analytical mindset with proficiency in
Excel/Google Sheets, data interpretation, and ROI tracking
. - Google Ads and/or LinkedIn Ads certification preferred.
- Excellent communication, leadership, and project management skills.
- Knowledge of
industry compliance and digital marketing regulations
in the pharma/B2B sector is a plus.
Performance Metrics
- Lead generation quality and conversion rate
- ROI / ROAS improvement
- Cost per Lead (CPL) and Cost per Acquisition (CPA) optimization
- Campaign scalability and efficiency across platforms
- Contribution to revenue and sales-qualified leads
Contact person -
Avinash
Manager HR
contact Number
-
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