Digital Marketing Manager – PPC Expert

1 day ago

Noida, Uttar Pradesh, India Digital International Intermesh Pvt. ltd. Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Company Description

Digital International Intermesh Pvt. Ltd. is a buyer-supplier matchmaking platform. We offer verified and procured buyers that are 100% Product Matter Sheet (PMS) qualified for SMEs across the globe. Our services are designed to facilitate meaningful and efficient connections between businesses.

About the Role

We are looking for an experienced and performance-driven
Digital Marketing Manager – PPC Expert
with a strong background in
B2B industries
, particularly in
pharma products, manufacturing, and B2B eCommerce
. The ideal candidate will be responsible for strategizing, executing, and optimizing paid digital campaigns to generate high-quality leads and maximize ROI across multiple digital channels.

Key Responsibilities

  • Plan, develop, and optimize
    PPC campaigns
    across
    Google Ads, Bing, LinkedIn, Meta (Facebook/Instagram), and YouTube
    focused on
    B2B lead generation
    .
  • Drive growth for
    pharma products, manufacturing services, and B2B eCommerce platforms
    through data-driven paid media strategies.
  • Conduct in-depth
    keyword research, audience targeting, competitor analysis, and A/B testing
    to improve campaign performance.
  • Develop
    compelling ad creatives, landing pages, and lead generation funnels
    aligned with marketing goals.
  • Manage
    campaign budgets
    efficiently to meet or exceed KPIs including
    CPL, CPA, and ROAS
    .
  • Continuously analyze campaign data, generate performance reports, and provide actionable insights for optimization.
  • Collaborate with
    content, creative, sales, and analytics teams
    to ensure integrated campaign execution.
  • Implement and manage
    conversion tracking, retargeting, and attribution models
    using
    Google Analytics (GA4), Tag Manager
    , and CRM systems.
  • Keep up with the latest
    digital marketing trends, PPC innovations, and B2B advertising strategies
    relevant to the pharma and manufacturing sectors.

Qualifications & Skills

  • Bachelor's degree in
    Marketing, Business, Life Sciences, or related field
    (MBA preferred).
  • Minimum 7+ years of experience
    in
    PPC and performance marketing
    with proven success in
    B2B campaigns
    .
  • Strong experience managing paid campaigns in
    pharma, manufacturing, or B2B eCommerce
    industries.
  • Expertise in
    Google Ads, LinkedIn Ads, Meta Ads, Bing Ads, and Google Analytics (GA4)
    .
  • Solid understanding of
    lead generation funnels, audience segmentation, and conversion optimization
    .
  • Analytical mindset with proficiency in
    Excel/Google Sheets, data interpretation, and ROI tracking
    .
  • Google Ads and/or LinkedIn Ads certification preferred.
  • Excellent communication, leadership, and project management skills.
  • Knowledge of
    industry compliance and digital marketing regulations
    in the pharma/B2B sector is a plus.

Performance Metrics

  • Lead generation quality and conversion rate
  • ROI / ROAS improvement
  • Cost per Lead (CPL) and Cost per Acquisition (CPA) optimization
  • Campaign scalability and efficiency across platforms
  • Contribution to revenue and sales-qualified leads

Contact person -

Avinash

Manager HR

contact Number

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