Associate Director
4 days ago
Position Title: Associate Director Marketing & Admissions
Location: Gandhinagar
Industry: Education / EdTech
Experience: 1015 years
Employment Type: Full-time (On-site)
Role Overview
The Associate Director – Marketing & Admissions will lead NAMTECH's integrated marketing and admissions strategy, driving visibility, outreach, and enrolment across engineering, advanced manufacturing, and sustainability programs. The role involves building a unified brand presence, developing high-performing teams, and strengthening NAMTECH's positioning nationally and internationally.
Key Responsibilities:
- Develop and implement integrated marketing and admissions strategies aligned with NAMTECH's academic and institutional goals.
- Lead, mentor, and manage pan-India marketing and admissions teams; set KPIs and drive collaborative performance.
- Design and execute multi-channel campaigns (digital, traditional, institutional) to attract high-calibre students.
- Oversee creation of marketing assets — brochures, social media content, placement stories, research showcases, and sustainability features.
- Enhance institutional visibility through events, partnerships, and PR engagements, representing NAMTECH at national and global forums.
- Build and maintain strategic relationships with faculty, feeder institutions, industry partners, and academic counsellors.
- Track market trends, competitor benchmarks, and campaign performance to generate actionable insights for leadership.
- Ensure compliance, diversity, and data integrity across all admissions processes.
Required Skills:
- Proven success in managing large, diverse teams and pan-India student recruitment campaigns.
- Strong stakeholder management, communication, and analytical skills.
- Expertise in CRM systems, automation platforms, and digital outreach tools.
- Ability to align strategic marketing initiatives with institutional growth objectives.
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