Brand Manager

9 hours ago

Andheri, Maharashtra, India JoCos GmbH Full time ₹ 1,80,000 - ₹ 7,20,000 per year

Sales Strategy & Market Entry Execution

  • Translate the company's global sales strategy into an India-specific approach.
  • Develop clear go-to-market plans including product placement, channel strategy, pricing, and promotional planning.
  • Analyse regional differences within India (North, West, South, East) and customise strategies accordingly.

2. Distributor Identification, Acquisition & Management

  • Identify suitable distributors with strong FMCG/healthcare/beauty channel presence.
  • Evaluate distributors' capabilities—coverage, warehousing, logistics, sales team strength, and financial stability.
  • Negotiate contracts, pricing structures, and partnership terms.
  • Continuously monitor distributor performance and ensure achievement of monthly/quarterly targets.

3. Building a Sustainable Sales & Distribution Network

  • Map out potential sales channels: modern trade, general trade, e-commerce, pharmacies, salons, specialty stores.
  • Develop distribution expansion plans to ensure pan-India availability over time.
  • Implement sales forecasts, demand planning, and supply coordination to ensure product availability.

4. Market Analysis & Competitive Intelligence

  • Conduct detailed market studies to understand customer preferences, segment gaps, and competitive brands.
  • Track competitor pricing, promotions, campaigns, and market movement.
  • Share detailed market reports with the HQ to support strategic decisions.

5. Brand Management Support

  • Work closely with the brand team to ensure correct positioning in the Indian cultural and consumer context.
  • Suggest localisation of products, packaging, or marketing messaging if required.
  • Participate in product launches, events, exhibitions, and trade promotions.

6. Marketing & Sales Promotion Activities

  • Develop India-specific marketing plans including BTL activities, digital promotions, influencer tie-ups, sampling, etc.
  • Coordinate with marketing agencies for campaign execution.
  • Track ROI and continuously optimise marketing spend.

7. Communication & Collaboration

  • Serve as the key point of contact between the Indian operations and the parent company in Germany.
  • Provide regular updates, business reports, sales insights, and improvement recommendations.

Job Type: Full-time

Work Location: In person

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