Performance Marketing Specialist

3 days ago


Dum Dum Kolkata West Bengal, India Digi Rathi Full time ₹ 80,000 - ₹ 1,20,000 per year

Job Title: Performance Marketer (Meta & Google Ads)

Location: On-site (North Kolkata)

Experience Required: Freshers and 6 month experience

Salary: Based on Experience

Job Description:

We are looking for a Performance Marketer who is passionate about driving growth through paid advertising campaigns. The ideal candidate should have hands-on experience in managing Meta (Facebook & Instagram) and Google Ads to generate leads, sales, and brand awareness.

Key Responsibilities:

  • Plan, create, and manage paid ad campaigns on Meta Ads Manager and Google Ads.

  • Optimize campaigns daily to achieve the best ROI and conversion rates.

  • Conduct keyword research, audience targeting, and budget allocation.

  • Analyze performance metrics and prepare weekly and monthly reports.

  • Stay updated on the latest ad trends, bidding strategies, and platform updates.

  • Collaborate with the content and design team to create high-performing creatives and ad copies.

  • Implement tracking tools like Meta Pixel and Google Analytics to monitor campaign performance.

Requirements:

  • Experience in running Meta and Google Ads campaigns.

  • Strong understanding of CPC, CPA, CTR, ROAS, and other performance metrics.

  • Ability to handle lead generation and e-commerce campaigns.

  • Familiarity with A/B testing and campaign optimization.

  • Excellent analytical and reporting skills.

  • Creative mindset with attention to detail.

Perks:

  • Opportunity to work on real client campaigns and enhance practical skills.

  • Learn and grow under experienced digital marketing professionals.

  • Friendly and collaborative work environment

Job Type: Full-time

Pay: ₹8, ₹10,000.00 per month

Work Location: In person


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