
Senior Digital Marketing Manager
2 days ago
Job Title: Senior Manager – Digital Marketing (Outreach Focus)
Experience: 10 to 15 Years
Shift: Night Shift (12:00 PM to 09:00 PM)
- Key Responsibilities:
- Outreach Strategy & Execution:
- Develop and lead comprehensive outreach strategies to acquire high-quality backlinks, mentions, and placements on authoritative websites.
Digital PR & Relationship Management:
- Build and maintain strong relationships with media outlets, industry publications, and digital content creators.
- Create press releases, media kits, and personalized pitches to secure features, interviews, and mentions.
- Monitor industry trends and news cycles to identify real-time PR opportunities.
SEO & Content Collaboration:
- Partner with SEO and Content teams to identify link-building priorities and align outreach campaigns with search objectives.
- Ensure outreach efforts support long-term SEO strategies by focusing on domain authority, topical relevance, and natural link profiles.
- Work with content writers to co-create outreach-friendly content (guest posts, expert roundups, data reports, etc.).
Campaign Analytics & Reporting:
- Track KPIs including backlinks earned, domain authority improvements, referral traffic, and outreach conversion rates.
- Leverage tools like Ahrefs, SEMrush, BuzzSumo, and Pitchbox (or similar) to monitor performance and optimize outreach efforts.
- Present campaign outcomes to senior leadership with actionable insights and recommendations.
- Identify and engage with influencers, bloggers, journalists, and webmasters for content collaboration and promotional opportunities.
- Design and execute scalable outreach campaigns to promote owned content, thought leadership, and product launches.
Thanks & Regards
Titus Praveen
Executive HR
Job Type: Full-time
Pay: ₹100, ₹150,000.00 per month
Benefits:
- Cell phone reimbursement
- Food provided
- Paid sick time
- Paid time off
- Provident Fund
Application Question(s):
- Are you ready work in Night Shift (06:30 PM to 03:30 AM) ?
- Do you have experience in US Market ?
- Do you have experience in Business Development for Digital Marketing Agency ?
Language:
- English (Required)
Work Location: In person
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