Digital Marketing Specialist
3 days ago
Key Responsibilities:
- Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple platforms, including social media, email, SEO, PPC, and display advertising.
- Content Creation & Optimization: Develop and manage content for websites, blogs, social media, email newsletters, and other marketing materials.
- Social Media Management: Manage social media profiles and communities, including creating engaging posts, running paid ad campaigns, and analyzing performance metrics.
- SEO & SEM: Perform on-page and off-page SEO optimizations to improve organic search rankings and collaborate with agencies for paid search (PPC) campaigns.
- Analytics & Reporting: Monitor, track, and analyze the performance of digital marketing campaigns using tools such as Google Analytics, SEMrush, and social media insights to improve ROI and KPIs.
- Email Marketing: Create and execute email marketing campaigns, including segmentation, testing, and automation strategies to increase engagement and conversions.
- Brand Consistency: Ensure all marketing materials align with the company's brand voice, style, and guidelines.
- Collaboration: Work closely with cross-functional teams (design, sales, content, product) to align digital marketing strategies with overall company objectives.
Requirements:
- Proven experience in digital marketing (1-3 years preferred)
- Strong understanding of digital marketing channels (SEO, SEM, social media, email marketing, etc.)
- Experience with marketing automation and CRM tools (e.g., Mailchimp, HubSpot, etc.)
- Hands-on experience with Google Analytics and Google Ads
- Knowledge of SEO best practices and keyword research
- Strong copywriting, editing, and communication skills
- Ability to work independently and manage multiple projects simultaneously
- Creative, results-driven, and a team player with a passion for digital marketing
Preferred Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or related field
- Familiarity with design tools (Adobe Creative Suite, Canva, etc.) is a plus
- Experience with paid social campaigns (Facebook Ads, LinkedIn Ads, etc.)
Job Type: Full-time
Pay: ₹9, ₹15,000.00 per month
Benefits:
- Cell phone reimbursement
Work Location: In person
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