Sr. HR Generalist

What do we do:

ShopDeck helps e-commerce merchants set up and manage their D2C storefront "profitably".

Proposition for merchants:

D2C selling made as easy as selling on marketplaces like AZ, FK, Meesho, Myntra, etc

Why build this?

1. India's D2C wave has been limited to venture-funded D2C brands today

2. The art of selling on your own website is not democratised. There are ~500k-1M sellers who can sell D2C but can at best sell on marketplaces

3. Philosophically - we feel brand owners should spend most of their time on the product and not on channel optimization

4. Shopify / Status-quo software solve for work-flow management of storefront but don't do enough on "helping" merchants sell well

Our proposition

We have a software + services proposition for the merchant with the goal of optimizing for the merchant's profitability.Our product is an all-in-one software stack that gives merchants everything they need to sell D2C, i.e. Storefront, Shipping, Marketing integrations, Communication. Our services layer works on top of this software stack to achieve profitability for merchants. Here, we combine 4-key roles in classic e-commerce setup, all relevant for any D2C brand as well:

1. Marketing manager ("top of the funnel")

2. Category manager ("products/merchandising")

3. Product manager ("website/app metrics")

4. Ops manager ("shipping metrics")

Our services layer measures metrics across all these buckets to optimize and take appropriate actions for merchant's profitability.Over time, the goal is to productize our services layer - which we believe will move the baseline of what merchants expect from a storefront software.

Team and scale:

We're at ~$4.5M ARR and had hit profitability earlier in the year. We've recently raised series-B from led by Bessemer Venture Partners (who had famously led Series A for Shopify in 2010) with participation from Elevation Capital, General Catalyst (fka Venture Highway) and Chiratae Ventures.

Founders: 

1. Rishabh Verma

2. Harmin Shah

Sr HR Generalist: Role Overview

The Sr HR Generalist will be the driving force behind all HR functions right from HR Strategy, Employee Engagement, Culture Building, HR Policies, Talent Acquisition (TA) and Operations by ensuring our people thrive in a high-performance, growth-driven culture. This is a hands-on role that requires expertise in people management, organizational design, and HR strategy, while balancing execution excellence across all HR verticals.

• Establish and drive a performance management system that promotes high accountability.

• Build competency frameworks across the Tech and Business functions.

• Work with leadership to build career growth frameworks for all teams.

• Design and implement high-impact culture frameworks (Values, Competency Frameworks, Employee Handbook etc.)

• Measure eNPS and structurally solve for the cultural problems to ensure a sustained high eNPS.

• Ensure Org level adherence & governance to the HR frameworks 

• Develop, refine, and enforce HR policies, processes, and frameworks that scale with the company's growth.

• Ensure full compliance with labor laws and employment regulations.

• Act as a trusted advisor on all HR-related matters.

• Build a scalable hiring framework that ensures speed, quality, and culture alignment.

• Ensure high execution rigour to enable a high performing TA team

• Craft a best-in-class onboarding experience to drive high engagement and retention from Day 1

1-3 years of HR experience in a fast-paced, high-growth environment (preferably in startups). [Tier 1 pedigree: XLRI, TISS, MDI Gurgaon/ SCMHRD]
Proven ability to drive HR programs end-to-end, collaborate with leadership, and enhance employee experience.
Strong analytical and problem-solving skills, with a data-driven approach to HR decision-making.
Excellent interpersonal skills—can influence, engage, and build trust across teams.

Ownership & Impact – Be the key architect of our HR function and shape the future of our people strategy.
Work Closely with Leadership – Partner with the leadership team to build a high-performance culture.
Growth & Development – Opportunities to innovate, experiment, and elevate HR best practices.