Content Writer

2 days ago

Delhi, Delhi, India Tripshelf Full time ₹ 4,00,000 - ₹ 5,00,000 per year

Using digital media effectively, act as the company ambassador/evangelist. Play an important role in developing TripShelf's strategy to reach and attain new customers, stir discussion, maintain blogs and drive traffic to the website and social media platforms.

Job Responsibilities

Create the content strategy – different types of content to achieve the business outcomes of user acquisition, engagement, trust building and awareness

Draft, edit and upload copy/content for the Tripshelf blog as well as the social media channels ensuring traffic as well as engagement through daily updates

Execute content partnerships with other established blogs and platforms

Develop and execute a monthly content calendar both on the blog and social media

Conduct regular research on the target group to understand the content they want to read

Creating content for Tripshelf's digital marketing efforts

Collaborating with the Digital Marketing Team and Graphic Designers on a regular basis

You will be judged on your ability to build a social, viral and vibrant community for Tripshelf users, links with other platforms, content partnerships and effective marketing communication strategy

Job Requirements

Years of experience in managing a blog and social media activities (preferably for a consumer facing product/service company)

Experience in writing for a travel company is a BIG PLUS

Marketing communication to generate consumer engagement

Demonstrated creativity and documented immersion in Social Media. (Give links to profiles as examples)

Strong writing, editing, and proofreading skills

In-depth knowledge and understanding of Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios

Ability to execute projects on time and to work collaboratively in a team environment

Strong organization skills: self-directed and capable of working effectively in a fast paced environment while juggling multiple social media platforms

Compensation & Perks

Salary Range – INR 4 - 5 L p.a.

Work directly with an experienced and highly skilled team

Opportunity to shape the content strategy of the company

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