Social Media Executive + Brand Manager

2 days ago

SAS Nagar, India Lytegen Full time ₹ 12,00,000 - ₹ 24,00,000 per year
Social Media Executive + Brand ManagerMission

Build and scale the brand's voice, visibility, and trust across all major social channels. This person should make your brand feel alive — visually, emotionally, and strategically. They handle both creative direction and analytical execution.

Core Responsibilities

1. Brand Identity & Strategy

  • Define and maintain the brand tone, color palette, and storytelling themes across all posts.

  • Develop a monthly social media calendar aligned with campaigns, launches, or events.

  • Ensure every post supports brand positioning and emotional appeal (not random posting).

2. Content Creation & Execution

  • Write engaging captions (hooks, CTAs, storytelling) that stop scrolls.

  • Coordinate with designers, video editors, and copywriters to ensure high-quality creatives.

  • Create content briefs that are clear, data-driven, and aligned with audience psychology.

  • Stay on top of trends, sounds, and formats to keep brand content fresh but relevant.

3. Community & Engagement Management

  • Actively engage with followers, respond to DMs/comments strategically.

  • Build influencer partnerships, collaborations, and user-generated content loops.

  • Monitor brand mentions and sentiment — protect and grow brand image daily.

4. Performance Analysis & Growth Optimization

  • Track KPIs: reach, engagement, follower growth, CTR, retention rate, and conversions.

  • Prepare weekly and monthly reports with actionable insights (not just numbers).

  • Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing).

  • Analyze competitor brands and reverse-engineer what's working.

5. Brand Campaign Leadership

  • Plan and execute campaigns that connect emotionally — not just promote offers.

  • Work closely with the performance marketing team for alignment between paid + organic.

  • Suggest new brand collabs, partnerships, and opportunities for storytelling expansion.

Required Skill StackIdeal Background
  • 2–4 years experience managing brand social media (not agency posting interns).

  • Has built or scaled at least one brand page organically (show proof).

  • Understands content hooks, retention psychology, and storytelling tone.

  • Follows brands like Nike, Duolingo, CRED, and knows why they work — not just how.

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