Performance Marketer

1 week ago

Bengaluru, Karnataka, India CashBook : UPI Wallets for Business Expenses Full time ₹ 8,00,000 - ₹ 16,00,000 per year

Performance Marketing Manager (App Growth) — CashBookAbout CashBook

CashBook helps small and mid-size businesses across India
track, approve, and settle employee expenses
in one simple
UPI-powered wallet
. By automating petty-cash reconciliations and accounting, we free entrepreneurs to focus on
growth not paperwork
.

Why this role matters

We're growing fast and want every rupee we spend to bring
measurable, long-term value
. As our
first dedicated Performance Marketing Manager
, you'll own
customer acquisition and activation
across paid channels—turning budget into
new app users and happy finance teams
.

What you'll do

  • Scale app installs & onboarding:
    Own app growth from
    5 → 10M+ downloads
    with Google App Campaigns (UAC) and
    Play Store optimization
    .
  • Run listing experiments:
    Lead
    Google Play Store A/B tests
    (titles, icons, screenshots, video) and
    Custom Store Listings
    for segmented audiences, languages, and geographies.
  • Full-funnel experiments:
    Build and iterate on
    copy, creative, landing pages, retargeting
    , and in-app onboarding flows; scale what works.
  • Multi-channel UA:
    Plan, launch, and optimise campaigns on
    Google, Meta, LinkedIn
    , and
    emerging Indian ad networks
    to hit monthly
    CPI/CPA and ROI
    goals.
  • Analytics you can trust:
    Set up
    conversion tracking, SKAN/GA4/Firebase events
    , dashboards, and
    cohort reports
    ; translate insights into clear actions.
  • Partner with Product & Content:
    Craft creatives that resonate with
    Indian business owners and accountants
    —in
    English and simple, conversational Hindi
    .
  • Own budgets & forecasts:
    Allocate spend,
    negotiate with agencies/platform reps
    , and report weekly on performance.
  • Champion data hygiene:
    Ensure
    UTM discipline, CRM integration
    , audience syncing, and clean
    handoff to Sales
    for qualified leads.

What makes you a great fit

  • 2–4 years
    running high-ROI
    performance marketing
    for
    mobile apps
    (B2B SaaS/fintech/e-commerce preferred).
  • Proven track record
    scaling apps
    (ideally to
    1M+ downloads
    ) and improving
    install→onboarding→retention
    .
  • Hands-on with
    Google Ads, Meta Ads Manager
    , plus at least one of:
    programmatic, remarketing, affiliate
    .
  • Strong Play Store chops:
    listing experiments
    and
    Custom Store Listings
    experience.
  • Comfortable in
    Excel/Google Sheets
    ; bonus points for
    SQL / Looker Studio / Firebase / AppsFlyer
    .
  • Clear communicator who can explain
    CAC, LTV, ROAS, attribution
    in plain language.
  • Creative eye for
    ad copy/design
    that speaks to India's diverse SMB community.
  • Nice-to-have: experience in
    UPI, payments, or expense-management
    products.

What success looks like after 6 months

  • CPA down 30%
    while
    monthly qualified leads (and quality installs) double
    .
  • Always-on dashboards
    give real-time clarity to founders and Sales.
  • Two new channels
    (e.g., YouTube Shorts, Quora, Indian business portals) delivering
    profitable cohorts
    .
  • Play Store CVR
    uplift via systematic listing &
    Custom Store Listing
    experiments;
    onboarding completion
    rate materially higher.

What we offer

  • Competitive salary + meaningful ESOPs
    (top of market for top talent).
  • MacBook & gear
    of your choice +
    ₹50k annual learning budget
    .
  • Comprehensive health insurance
    for you and your dependents.
  • The chance to
    build India's next-gen expense platform
    from the ground up.

How to apply

Email

with your CV/LinkedIn and
a short paragraph
on why you're a fit for this role (include your
best growth case study
and the
metrics you moved
).

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