Senior Role

7 days ago

Kolkata, West Bengal, India Orion Full time ₹ 1,04,000 - ₹ 1,30,878 per year

We are seeking a dynamic, well-networked, and results-oriented professional to lead business development, marketing, and strategic university partnerships at Orionversity. The individual will spearhead collaborations with universities across India, design and execute student acquisition strategies, and ensure robust enrolments into Orionversitys apprenticeship-embedded degree and allied healthcare programs.

Key Responsibilities

    1. University Partnerships & Alliances
    • Identify, negotiate, and finalize partnerships with leading universities and higher education institutions across India.
    • Build strong CXO-level and academic relationships with Vice Chancellors, Pro-VCs, Registrars, and Deans.
    • Drive end-to-end MoU discussions, commercials, and strategic tie-ups.
    • Ensure compliance with UGC/NEP guidelines while structuring joint programs.
    1. Student Acquisition & Admissions
    • Design and implement pan-India ATL (digital campaigns, print, radio, PR) and BTL (seminars, education fairs, school/college outreach, counselor networks) strategies.
    • Mobilize admissions through innovative lead generation, conversion funnels, and financing partnerships.
    • Oversee admissions counselling teams, ensuring enrolment targets are met.
    • Leverage technology-driven marketing and CRM systems for lead nurturing.
    1. Business Development & Growth
    • Develop annual business plans for university-linked programs in healthcare, retail, hospitality, and other sectors.
    • Create corporate tie-ups to strengthen employability-driven admissions.
    • Monitor revenue growth, student numbers, and profitability across programs.
    1. Brand & Relationship Management
    • Position Orionversity as a trusted brand in apprenticeship-embedded degree education.
    • Build and nurture long-term networks with university leadership, education associations, and government bodies.
    • Represent Orionversity at academic conclaves, education summits, and industry forums.

Candidate Profile

  • Experience:
    • 12–18 years in business development, university partnerships, admissions, or higher education marketing.
    • Proven track record of mobilising large-scale student admissions through ATL/BTL.
    • Strong network and working relationships with universities across India.
  • Skills & Competencies:
    • Excellent relationship management and negotiation skills.
    • Strong understanding of higher education ecosystem (UGC, NEP, NSDC, NCrF).
    • Strategic thinker with hands-on execution capabilities.
    • Data-driven approach to marketing and student enrolment.
    • Team leadership skills; ability to manage BD, marketing, and counselling teams.
  • Education:
    • MBA/PGDM in Marketing, Business Development, or Higher Education Management.
    • Exposure to edtech / university partnerships preferred.

What We Offer

    • Leadership role in shaping Orionversity's growth strategy in allied healthcare and other emerging sectors.
    • Opportunity to work with university leaders and corporates across India.
    • Competitive compensation with performance-linked incentives.
    • Entrepreneurial and impact-driven work culture.

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