Adobe Launch

Key Responsibilities:

• Define and lead the analytics implementation roadmap using Adobe Launch and Adobe Analytics
• Collaborate with product owners, developers, and UX teams to translate business goals into measurable KPIs
• Architect and oversee data layer design and tag deployment strategy
• Ensure proper configuration of traffic variables, conversion events, and eVars
• Conduct audits of existing implementations and recommend improvements
• Lead QA processes for analytics tracking and data validation
• Present actionable insights to stakeholders and guide optimization efforts
• Build and maintain Adobe Launch configurations and rules
• Implement Adobe Analytics tracking using eVars, props, events, and classifications
• Develop and manage data layers across web and mobile platforms
• Debug and validate tag deployments using browser tools and Adobe Debugger
• Collaborate with QA and analytics teams to ensure data accuracy
• Support dashboard creation and reporting using Adobe Workspace

Required Skills:

• 5+ years of experience with Adobe Analytics and Adobe Launch
• Deep understanding of tag management systems, especially Adobe DTM/Launch
• Strong grasp of JavaScript, HTML, and jQuery for custom tag development
• Experience with Web SDK and Mobile SDK implementations
• Familiarity with Agile/Scrum methodologies
• Excellent communication and stakeholder management skills
• Proficiency in JavaScript, HTML, CSS, and jQuery
• Strong understanding of data layer architecture and tag QA processes
• Ability to translate business requirements into technical specs
• Familiarity with Adobe Target and Experience Platform is a plus