Digital Marketing Manager

4 days ago

Gurgaon, Haryana, India Planify Capital Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for a skilled *Digital Marketing Manager* to develop, implement, and optimize online marketing strategies with a strong focus on *email marketing* and *WhatsApp marketing*. The ideal candidate should have experience in running targeted campaigns, increasing engagement, and driving conversions through these channels.

  • Develop and execute *email marketing campaigns*, including list segmentation, content creation, and automation.

  • Design and run *WhatsApp marketing campaigns* to engage potential and existing customers.

  • Monitor and analyze the performance of email and WhatsApp campaigns using relevant tools.

  • Work on *lead generation strategies* through email and WhatsApp marketing.

  • Ensure compliance with *email marketing* best practices (SPAM laws, GDPR, etc.).

  • Create compelling and engaging content for both *email and WhatsApp messages*.

  • Collaborate with the content, design, and sales teams to create effective messaging.

  • Optimize *open rates, click-through rates, and conversions* through A/B testing.

  • Stay updated with the latest trends and tools in email and WhatsApp marketing.

Required Skills & Qualifications:

  • Proven experience in *email marketing* and *WhatsApp marketing*.

  • Hands-on experience with *email marketing platforms* (Mailchimp, Sendinblue, HubSpot, etc.).

  • Familiarity with *WhatsApp Business API & automation tools*.

  • Strong analytical skills to measure and improve campaign performance.

  • Knowledge of *email deliverability, segmentation, and personalization strategies*.

  • Basic knowledge of *SEO, PPC, and social media marketing* is a plus.

  • Good communication and copywriting skills.

  • Ability to work in a fast-paced environment and handle multiple campaigns.

Preferred Experience:**

-5-8 years of experience in digital marketing with expertise in email & WhatsApp marketing.

  • Experience in e-commerce, real estate, or any direct-to-consumer industry is a plus.

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