Social Media Marketing Specialist

1 day ago


Kanpur, Uttar Pradesh, India Forever Tourism Full time

Job Title:
Social Media Specialist

Location:
Remote

Employment Type:
Full-Time

Department:
Marketing

Reporting To:
Marketing Head / Founder

Job Summary

We are looking for a creative and result-driven
Social Media Specialist
to manage and grow our brand presence across social media platforms. The role involves content planning, execution, performance tracking, and lead-focused campaigns aligned with company goals.

Key Responsibilities

  • Manage company social media accounts (Instagram, Facebook, LinkedIn, YouTube, etc.)
  • Plan monthly content calendars aligned with campaigns and offers
  • Create and publish engaging posts, reels, stories, and captions
  • Coordinate with design and sales teams for promotions
  • Monitor comments, messages, and customer engagement
  • Run and optimize social media ads (if required)
  • Track performance metrics (reach, engagement, leads)
  • Prepare weekly and monthly performance reports
  • Stay updated with social media trends and platform changes
  • Ensure brand tone and consistency across platforms

Required Skills & Qualifications

  • Proven experience as a Social Media Manager or similar role
  • Strong understanding of social media platforms & algorithms
  • Basic knowledge of paid ads (Meta / Instagram preferred)
  • Content writing and captioning skills
  • Familiarity with tools like Meta Business Suite, Canva, Hootsuite, etc.
  • Good communication and coordination skills
  • Ability to work independently in a remote setup

Experience Required

  • 2–3 years
    of relevant experience

Salary

  • Salary depends on experience, skills, and performance


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