Freelance Consultant
4 days ago
Our client, a leading global FMCG organization, is seeking a dynamic and data-driven Digital Marketing Specialist to drive performance marketing excellence for one of India's most innovative hydration brands.
Roles & Responsibilities
- Develop and write engaging
YouTube scripts and podcast content
, ensuring alignment with brand voice and audience engagement strategies. - Create high-performing
creative assets
(video intros, thumbnails, show notes, static visuals) tailored for YouTube and podcast platforms. - Use
AI tools
to support video editing, static creatives, and script ideation for faster, data-backed content production. - Optimize audience retention and reach through
data-driven testing
(A/B testing on titles, thumbnails, hooks, and CTAs). - Manage
multi-channel campaign promotion
of YouTube videos and podcasts (paid social, search, programmatic). - Analyze key
content performance metrics
(watch time, CTR, engagement rate, listener retention) and implement optimization strategies. - Collaborate with creative, marketing, and product teams to align YouTube and podcast storytelling with broader business objectives.
 - Stay current with
platform trends, SEO for YouTube/Podcasts, and emerging content opportunities
to maximize reach. 
Skills Required
- 5+ years of experience in
content strategy and performance marketing
, with exposure to YouTube and podcast ecosystems. - Proven track record in
crafting engaging scripts and narratives
that drive audience growth, retention, and conversions. - Strong analytical skills with proficiency in
content performance and marketing analytics tools
(e.g., YouTube Studio, podcast analytics). - Creative mindset with deep understanding of
storytelling, consumer psychology, and audience engagement
. - Hands-on experience with
multi-channel promotion
across Meta, Google, Amazon, and YouTube Ads to scale video/podcast reach. - Knowledge of
Indian digital audience behavior
and content consumption trends across YouTube and podcast platforms. 
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