Social Media Specialist

6 days ago

Cochin, Kerala, India HTIC Global Full time

Job purpose

The Social Media Specialist will be responsible for developing content, managing platforms, supporting campaign execution, and ensuring strong community engagement. The ideal candidate is creative, data-driven, and passionate about building brand presence across digital platforms

Primary
 
Responsibility:

Social Media Strategy & Planning


• Assist in developing social media strategies aligned with brand and campaign objectives.


• Support monthly content planning and contribute creative ideas for engaging posts.


• Ensure content aligns with brand tone, positioning, and visual identity.

Content Creation & Oversight


• Generate high-quality, platform-appropriate content (copy, images, reels, short videos).


• Coordinate with designers, editors, and production teams to finalize deliverables.


• Ensure timely publishing across channels with consistent quality checks.

Community Management


• Respond to comments, messages, and inquiries promptly using the brand voice.


• Engage regularly with followers, trending topics, and relevant communities.


• Maintain a positive online reputation and escalate issues when necessary.

Analytics & Reporting


• Track post and campaign performance using platform insights and analytics tools.


• Prepare weekly/monthly reports with key metrics, learnings, and recommendations.


• Identify patterns to improve engagement, reach, and overall performance.

Campaign Execution


• Support the execution of organic and paid social media campaigns.


• Assist with contests, giveaways, and promotional activities.


• Coordinate timelines, assets, and approvals to ensure smooth implementation.

2. Secondary:

Influencer & Partnership Management


• Support identification and outreach to relevant influencers/creators.


• Assist in coordination, communication, briefing, and deliverable tracking.

Paid Ads Coordination


• Work with internal teams or external partners to support paid campaign setup.


• Help monitor ads performance and flag optimization opportunities.

Trend Research & Competitor Analysis


• Stay updated on platform algorithms, trends, new features, and industry updates.


• Monitor competitor activities and share insights for strategic improvements.

Event Coverage & On-Ground Content


• Capture behind-the-scenes content, live updates, and on-ground activities.


• Support content creation during shoots, events, and brand activations.

Cross-Functional Collaboration


• Work closely with sales, product, PR, and customer experience teams.


• Align content with ongoing campaigns, product updates, or brand priorities.

Qualification:
Bachelor's degree in Marketing, Communications, or related field.

Experience:


• 3–5 years of proven experience in social media management, digital marketing


• Strong knowledge of social media platforms (LinkedIn, Instagram, YouTube, etc.) and analytics tools.


• Proficiency in using digital marketing tools (HubSpot, Mailchimp, Hootsuite, Canva, Google Ads, LinkedIn Campaign Manager, etc.).


• Excellent written and verbal communication skills.


• Ability to work in a fast-paced, global business environment.

Job Location :

Kochi(WFO)

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