Google Ads
1 day ago
As a Google Ads Executive , you will be responsible for developing, managing, and optimising pay-per-click (PPC) campaigns across Googleadvertising platforms. Youll work closely with the creative, strategy, and analytics teams to deliver high-performing campaigns that drive conversions and achieve KPIs.
Call Hiring ,
Key Responsibilities
- Campaign Management :
- Plan, create, and manage Google Ads campaigns (Search, Display, Shopping, and Video).
- Monitor and optimize campaign performance to achieve maximum ROI.
- Keyword Strategy :
- Conduct in-depth keyword research and implement bidding strategies.
- Analyse search intent and align campaigns with client objectives.
- Ad Copy & Creative Collaboration :
- Write compelling ad copies and collaborate with the creative team to ensure impactful visuals.
- Performance Tracking :
- Set up conversion tracking and analyse campaign performance metrics.
- Prepare detailed performance reports with actionable insights.
- Budget Optimization :
- Allocate and optimize campaign budgets effectively.
- Conduct A/B testing to determine the best-performing strategies.
- Stay Updated :
- Keep abreast of industry trends and Google Ads updates to maintain a competitive edge.
Requirements
- Experience : 1-3 years of hands-on experience managing Google Ads campaigns, preferably in an Ad agency setting.
- Education : Bachelors degree in Marketing, Business, or a related field (preferred but not mandatory).
- Certifications : Google Ads Certification (preferred).
- Skills :
- Strong analytical and problem-solving skills.
- Proficiency in tools like Google Analytics, Google Tag Manager, and Data Studio.
- Familiarity with A/B testing tools and landing page optimization.
- Excellent communication and time management skills.
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