Digital Marketing Manager

1 day ago

Kolkata, West Bengal, India Kredent InfoEdge Pvt. Full time ₹ 6,00,000 - ₹ 10,00,000 per year

Are you passionate about marketing? Do you love to do it your way? We need a marketing enthusiast who will lead all our marketing activities.

We are looking for professionals confident in the following responsibilities.

  • Develop, implement, and manage digital marketing strategies to increase brand visibility, engagement, and conversions.
  • Plan and execute content marketing strategies, including blogs, social media posts, email campaigns, and website content.
  • Manage and optimize SEO, SEM, and paid campaigns to drive targeted traffic and leads.
  • Knowledge in CRO, ASO, Mobile marketing, and marketing automation
  • Understand the consumer behavior, identify user segments & execute relevant marketing campaigns.
  • Set up the processes to ensure consistency in communication across all marketing efforts.
  • Prepare the budget for the marketing campaigns.
  • Track and improve continuously the performance against goals/objectives.
  • Monitor competition in terms of customers. acquisition, retention, and monetization practices, pricing changes, new products, and features.
  • Identify opportunities to reach new segments and expand market share.
  • Mentor and train the team on best marketing practices & latest innovations.

Must have:-

  • Master's degree in Marketing, Communications, or a related field.
  • Proven experience in digital marketing and content strategy.
  • Strong knowledge of SEO, SEM, Google Analytics, and paid media campaigns
  • Excellent writing, editing, and storytelling skills for digital platforms.
  • Ability to create both strategic marketing plans and hands-on content execution.
  • Experience with marketing automation tools.
  • Creative thinker with strong analytical and problem-solving skills.
  • Ability to work independently and manage multiple projects under deadlines.
  • An analytical mind and experience of 5 -7 years.

Location : Kolkata

Job Type: Full-time

Pay: ₹600, ₹1,000,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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