Digital Marketing Specialist

3 days ago

Patna, Bihar, India Codequery Technology Full time ₹ 1,04,000 - ₹ 1,30,878 per year

About the Role:

We are seeking a highly skilled and results-driven
Digital Marketing Specialist
with at least 2 years of proven experience in executing successful online marketing campaigns. The ideal candidate will be responsible for planning, implementing, and managing our digital marketing strategies across multiple platforms to drive brand awareness, customer engagement, and business growth.

Key Responsibilities:

  • Develop, implement, and manage digital marketing campaigns across
    Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms
    .
  • Manage SEO/SEM strategies, including on-page, off-page, and technical SEO, to improve organic rankings and website traffic.
  • Create, monitor, and optimize
    PPC campaigns
    to maximize ROI.
  • Plan and execute social media strategies to increase brand awareness, engagement, and leads.
  • Conduct market research, competitor analysis, and audience insights to refine marketing strategies.
  • Manage email marketing campaigns, newsletters, and marketing automation workflows.
  • Track, analyze, and report on key performance metrics using
    Google Analytics, Search Console, and other analytics tools
    .
  • Collaborate with design, content, and development teams to align campaigns with brand objectives.
  • Stay up-to-date with the latest
    digital marketing trends, tools, and best practices
    .

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of proven experience
    in digital marketing (agency or in-house).
  • Hands-on experience with
    SEO, SEM, PPC, Social Media Marketing, Google Ads, and Facebook Ads Manager
    .
  • Strong knowledge of
    Google Analytics, Google Tag Manager, and other marketing tools
    .
  • Experience in
    content marketing and lead generation strategies
    .
  • Strong analytical skills and data-driven thinking.
  • Excellent communication and project management skills.
  • Ability to work independently and manage multiple campaigns simultaneously.

Preferred Skills (Good to Have):

  • Experience with
    WordPress/Shopify websites
    .
  • Knowledge of
    email marketing tools
    (Mailchimp, HubSpot, Zoho, etc.).
  • Familiarity with
    graphic design tools
    (Canva, Photoshop, Illustrator) for basic creatives.
  • Certifications in
    Google Ads, Analytics, or HubSpot
    are a plus.

What We Offer:

  • Competitive salary package based on experience.
  • Opportunity to work on diverse projects across industries.
  • Supportive and collaborative work environment.
  • Career growth and learning opportunities.

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