Sales Enablement Specialist
1 week ago
About Us:
builds AI agents to help SMBs around the world grow their businesses by automating their inbound
marketing workflows. We are currently focused on 2 industries: Manufacturing & Home Services and plan to eventually
expand to other categories. We have raised $10M+ and are backed by Lightspeed, SIG, Beenext, and B Capital. We are
one of the fastest growing AI companies globally and are putting together a team with world-class talent.
More about the role below -if you feel it's a fit, we are excited to meet you
The Opportunity:- We are scaling our sales organization to meet the massive market demand for our AI inbound marketing platform. We need a highly driven and meticulous Sales Enablement & Training Specialist to be the architect of oursales reps' success. You will own the entire sales rep lifecycle, ensuring new hires achieve full ramp quickly and that tenured reps consistently meet and exceed performance benchmarks. This role is critical to maintaining high standards, optimizing our GTM strategy, and ensuring every sales interaction reflects Gushwork's value proposition.
- New Hire Onboarding & Ramp-Up
- Design & Deliver Onboarding: Create, manage, and facilitate a rigorous onboarding program for all new Sales Account Executives and Sales Development Reps.
- Accelerate Time-to-Quota: Establish clear, measurable ramp up targets (e.g., pipeline generation, call volume, demo completion) and actively coach new hires to achieve them in the shortest time possible.
- Product & Market Expertise: Ensure reps have a deep understanding of the Gushwork platform, use cases (especially in AI/SEO/Workflow Automation), and how we solve customer pain points better than traditional solutions.
- Process, Workflow, and Cadence Management
- Process Standardization: Document and train the sales team on Gushwork'sbest practice workflows, including CRM management (HubSpot), internal tools, and the sales methodology.
- Cadence Optimization: Analyze, define, and enforce optimal multi channel sales cadences (email, phone, LinkedIn, video) for various personas and lead types. Regularly audit these cadences against performance data to recommend adjustments.
- Workflow Auditing: Conduct continuous audits of reps' daily workflows, call recordings, email communication, and data hygiene to identify friction points and compliance issues.
- Performance Coaching & Continuous Improvement
- Skill Development: Conduct regular one-on-one and group coaching sessions focused on improving core sales skills such as discovery, qualification, objection handling, closing, and storytelling.
- Role-Playing & Practice: Organize and lead frequent role-playing sessions (e.g., cold calls, discovery calls, demo presentation practice) to ensure consistent execution of the Gushwork sales pitch.
- Resource Creation: Develop and maintain a centralized repository of enablement materials, including battle cards, talk tracks, competitive intelligence, and pitch decks.
- Required
- 3+ years of direct experience in a Sales Training, Sales Enablement, or Sales Manager/Director role in B2B SaaS.
- Demonstrated success in creating and executing sales onboarding and training programs for high-growth teams.
- Exceptional organizational skills and meticulous attention to detail, particularly in documenting and auditing sales workflows and cadences.
- Excellent presentation, coaching, and communication skills (written and verbal).
- Proficiency with CRM systems (e.g., HubSpot) and sales engagement tools (e.g., Outreach)
- Impact: Own the foundational success of our sales team - your work directly translates into revenue and company growth.
- Culture: Join a rapidly scaling, highly-funded startup with an outcome oriented culture, offering real ownership and direct access to leadership.
- Growth: This role is a launchpad for a career in Sales Leadership or Enablement leadership as the company scales globally.
- Compensation: Competitive salary and benefits, driven by performance and impact.
- Location: A Beautiful office in Indiranagar, Bengaluru - we are a WFO setup with 3 WFHs/month.
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