Performance Marketing Specialist

4 days ago

Najafgarh, Delhi, India Asia Pacific Institute Of Management Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Summary

The
Performance Marketing Specialist (PPC)
will be responsible for planning, executing, and optimizing paid campaigns across
Google Ads, Meta (Facebook/Instagram), and other performance platforms
to drive high-quality leads for AIM's PGDM and MBA programs. The role demands a strong analytical mindset, data-driven decision-making, and the ability to deliver measurable ROI in terms of
Cost per Lead (CPL), Cost per Acquisition (CPA), and Return on Ad Spend (ROAS)
.

This is a
hands-on execution role
with a focus on precision targeting, funnel optimization, and continuous campaign improvement.

Key Responsibilities

1. Campaign Management

  • Plan, launch, and optimize PPC campaigns across Google Ads (Search, Display, YouTube, Discovery) and Meta Ads.
  • Develop ad copies, creatives (in coordination with the design team), and audience targeting strategies.
  • Monitor daily campaign performance, adjusting bids, budgets, and targeting for maximum ROI.

2. Funnel Optimization

  • Optimize landing pages and ad flows in collaboration with the web and admissions teams.
  • Implement A/B testing for ads, creatives, and landing pages to maximize conversions.
  • Work closely with the admissions team to align lead quality with conversion goals.

3. Analytics & Reporting

  • Track and analyze campaign metrics such as CTR, CPL, CPA, Quality Score, and ROAS.
  • Set up and maintain tracking through Google Tag Manager, Google Analytics, and Meta Pixel.
  • Provide weekly and monthly reports to management with insights and improvement strategies.

4. Budget & ROI Management

  • Manage daily/monthly ad budgets efficiently while maximizing ROI.
  • Forecast campaign outcomes and allocate spends across channels.
  • Ensure CPL stays within agreed benchmarks while maintaining lead quality.

5. Innovation & Continuous Improvement

  • Stay updated on the latest trends in PPC, automation tools, and algorithm changes.
  • Explore new ad formats, remarketing strategies, and lookalike audience campaigns.
  • Benchmark AIM's campaigns against competitor B-Schools to maintain a performance edge.

Key Skills & Competencies

  • Expertise in
    Google Ads, Meta Ads Manager
    , and PPC campaign execution.
  • Strong knowledge of
    conversion tracking, GTM, GA4, and Meta Pixel
    .
  • Excellent analytical skills with the ability to interpret data and generate insights.
  • Proficiency in Excel/Sheets for campaign data analysis.
  • Strong collaboration and communication skills.
  • Target-driven, detail-oriented, and agile in adapting to campaign needs.

Qualifications & Experience

  • Bachelor's degree in Marketing, Business, or related field.
  • 2–4 years of hands-on experience in PPC advertising (Google & Meta mandatory).
  • Google Ads and Meta Blueprint certifications preferred.
  • Proven track record of achieving CPL and ROI targets in lead generation campaigns (education sector experience a plus).

Perks & Benefits

  • Competitive salary with performance-based incentives.
  • Opportunity to lead high-budget campaigns in the
    education sector (MBA/PGDM)
    .
  • Exposure to cutting-edge tools and strategies in performance marketing.
  • Collaborative, growth-oriented work culture.

  • Senior Performance Marketing Executive

    3 days ago

    Najafgarh, Delhi, India Red Realm-A Digital Marketing Agency Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Responsibilities :-Performance Marketing Strategy : Develop and implement performance marketing strategies across multiple channels (search, display, social, affiliate, email, etc.) to drive customer acquisition, engagement, and retention.-Optimize campaigns to achieve ROI and revenue targets :Campaign Management : Plan, execute, and monitor paid campaigns...

  • Social Media Marketing Specialist

    3 days ago

    Najafgarh, Delhi, India Law Firm Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Company DescriptionReputed Law firm in South DelhiRole DescriptionThis is a full-time on-site role for a Social Media Marketing Specialist located in South Delhi. The Social Media Marketing Specialist will be responsible for planning and executing social media marketing strategies, creating and curating engaging content for social media platforms, and...

  • Digital Marketing Specialist

    2 weeks ago

    Najafgarh, Delhi, India Hodophiles Xplore Visas Full time ₹ 15,00,000 - ₹ 28,00,000 per year

    "Digital Marketing Expertise Wanted We're looking for a skilled Digital Marketing Specialist to join our team and drive business growth for Hodophiles. We value candidates with experience in the immigration industry."Job Title: Digital Marketing Specialist (Immigration Industry Expertise Preferred)About Us:Hodophiles Xplore Visas is a leading immigration...

  • Social Media Marketing Specialist

    20 hours ago

    Najafgarh, Delhi, India underdoggs Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Title:Social Media Marketing SpecialistLocation: Delhi (On-site)Joining: ImmediateAbout the Role:We're on the lookout for aSocial Media Marketing Specialistwho can turn data into results. If you're obsessed with ROAS, CTRs, CPCs, and know how to make every click count, this role is for you. Along with paid ads, you'll also work on SEO optimization and...

  • Digital Marketing Specialist

    24 hours ago

    Najafgarh, Delhi, India UFOs world Pvt Ltd Full time ₹ 1,50,000 - ₹ 3,00,000 per year

    Job Title: Digital Marketing Specialist & Social Media ManagerLocation: RZ UG floor RZF 1/1B Milan Appartment Gali no -1 Mahavir Enclave New Delhi 110045Salary: Up to ₹25,000 per monthEmployment Type: Full-timeAbout the RoleWe are seeking a creative and results-driven Digital Marketing Specialist & Social Media Manager to join our team. The ideal candidate...

  • Amazon Marketing Specialist

    1 week ago

    Najafgarh, Delhi, India Nibble Software Technologies Pvt Ltd Full time ₹ 2,40,000 - ₹ 4,80,000 per year

    Full Job Description:Looking for an Amazon and Flipkart Marketing Specialist with a successful track record to drive high conversion rates. Generate more sales, revenue, user acquisition, and brand exposure on Amazon, Flipkart, etc.Responsibilities:Seller account creation, Listing Products, A+ Listing on Amazon, Cataloguing, Store page creation, Inventory...

  • Performance Marketing Manager

    3 days ago

    Najafgarh, Delhi, India Daamaira Home & Living Ltd. Full time ₹ 6,00,000 - ₹ 7,20,000 per year

    Location:DelhiSalary:₹50,000 – ₹60,000 + incentivesJob:In-houseAbout Us:Daamaira is a luxury home decor brand creating stunning spaces with style and elegance. We're looking for a results-driven marketer to boost our digital presence and drive sales.What You'll Do:Run and optimize paid campaigns on Facebook, Instagram, Google, and moreTrack...

  • Search Marketing Specialist

    1 week ago

    Najafgarh, Delhi, India Asia Pacific Institute Of Management Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job SummaryTheSearch Marketing Specialistat Asia Pacific Institute of Management (AIM), New Delhi, will be responsible for driving high-quality student leads and brand visibility through paid and organic search channels. This role requires expertise inGoogle Ads, SEO, SEM, and analytics tools, with a strong focus on ROI-driven campaigns. The ideal candidate...

  • Performance Marketing Manager- D2C

    2 weeks ago

    Najafgarh, Delhi, India Wesolveforyou Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Wesolveforyouis a dynamic team of strategy-driven professionals dedicated to helping businesses achieve exponential sales growth. Through our Omni Channel approach, we diversify online and offline channels, optimize sales strategies, and position products effectively for target customers. Our services encompass brand presence enhancement, sales boost via...

  • Digital Marketing Specialist

    23 hours ago

    Najafgarh, Delhi, India 1.5 Degree (VeganFun) Full time ₹ 2,40,000 - ₹ 4,20,000 per year

    Join Our Growth Squad at 1.5 Degree — India's First Plant-Based Dairy BrandWe're building a movement — not just a brand.At 1.5 Degree, we craft 100% natural, lactose-free, dairy-alternative products that make indulgence guilt-free. From our award-winning gelatos and kulfis to our oat-based beverages and cloud kitchens — we're redefining what cool...