Content Writer

Job Title: Content Manager

Experience Required: 5+ Years

Department: Research & Content Management

Location: Noida

About the Role:

We are looking for a highly analytical and creative Content Manager (R&D Manager) to lead our content innovation lab, the think tank driving content strategy, performance, and brand storytelling across digital ecosystems.

The ideal candidate will be responsible for conducting deep research, identifying high-impact content trends, and developing data-driven strategies that scale brand presence and engagement by 10X.

You'll lead a multidisciplinary team of researchers, strategists, and writers, ensuring that every piece of content is backed by insight, innovation, and measurable outcomes.

Key Responsibilities:

1. Research & Strategy Development:

Conduct in-depth market research to identify content gaps, audience behavior, and emerging trends.

Develop research-backed frameworks to improve content ROI by 30%–50% year-over-year.

Create data-driven content roadmaps aligned with organizational goals and business growth.

Leverage analytics tools to measure engagement across 50+ content channels.

1. Content Innovation & Development:

Drive experimentation in new content formats such as AI-assisted storytelling, video scripts, whitepapers, and social narratives.

Innovate storytelling models that increase user engagement rates by 200%+.

Collaborate with design, SEO, and marketing teams to create content that ranks, converts, and retains.

Lead long-form research projects, brand positioning documents, and data reports.

1. Leadership & Team Management:

Lead a content R&D team of 10–15 creative professionals, fostering a culture of innovation and continuous learning.

Mentor writers, editors, and analysts to achieve consistent content quality benchmarks.

Collaborate cross-functionally with marketing, product, and business teams to ensure unified messaging.

1. Data & Performance Management:

Analyze audience insights, engagement patterns, and competitor benchmarks to refine strategies.

Manage content analytics dashboards and performance metrics to track impact across platforms.

Present research findings and actionable insights to leadership with clear KPIs.

Key Skills & Requirements:

Bachelor's or Master's Degree in English, Journalism, Mass Communication, or Marketing.

5+ years of experience in content strategy, research-based content marketing, or editorial leadership.

Strong command over data-driven storytelling, trend analysis, and creative experimentation.

Proficiency in SEO tools (Ahrefs, SEMrush), analytics tools (Google Analytics, Tableau), and AI-driven research platforms.

Exceptional written and verbal communication skills with a strategic mindset.

Ability to manage multiple projects simultaneously and deliver under tight deadlines.

Performance Indicators (KPIs):

10X growth in organic visibility and engagement.

3X improvement in brand retention and recall metrics.

50% faster content-to-market delivery cycle.

Increase in inbound lead conversion rates through research-backed content strategy.

Why Join Us:

Be part of a content innovation ecosystem that produces 1,000+ strategic content pieces annually.

Collaborate with a visionary leadership team driving digital transformation.

Shape content strategies that influence millions of readers, founders, and decision-makers across industries.

Opportunity to lead cutting-edge R&D initiatives blending creativity, analytics, and AI.