Digital Marketing Executive

2 weeks ago

Surat, Gujarat, India SHOR Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Company Description

SHOR is a new-age creative and digital company that focuses on driving business growth through out-of-the-box branding solutions, creative content, innovative digital strategy, and motivating consumers to take action. Located in Surat, SHOR offers services in branding & designing, social media marketing, digital marketing, web development, and creative communication.

Roles & Responsibilities:

  • Campaign Execution:
    Meta & Google Ads | Planning, launching, and managing ad campaigns across Meta (Facebook, Instagram) and Google platforms.
  • Performance Optimization:
    Monitor ad performance, identify issues, and help optimize campaigns for better ROI and CPL.
  • Ad Copy & Creative Coordination:
    Collaborate with the creative team to ensure effective ad copy, visuals, and targeting.
  • Audience Targeting:
    Research and build audience segments, test different targeting strategies to identify high-performing groups.
  • Budget Management:
    Help track daily spending and ensure campaign budgets are spent efficiently without overspending.
  • Analytics & Reporting:
    Use tools like Google Analytics, Meta Ads Manager, and Google Ads Dashboard to generate reports and insights.
  • A/B Testing:
    Assist in planning and executing A/B tests for creatives, copies, audiences, and landing pages.
  • Competitor Research:
    Study competitor ads, market trends, and performance benchmarks to stay ahead.
  • Learning & Implementation:
    Stay updated with the latest ad formats, platform updates, and performance marketing trends. Learn and execute Twitter & LinkedIn Ads if needed.
  • Lead Management Support:
    Assist in managing leads from campaigns

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