Digital Marketer Executive

5 days ago

Vidhyadhar Nagar Jaipur Rajasthan, India Yash Gallery Private Limited Full time ₹ 1,80,000 - ₹ 2,40,000 per year

We are looking for a creative and data-driven Digital Marketer to manage and grow our brand's presence across social media platforms. The candidate will be responsible for planning, executing, and analyzing online marketing campaigns, with a strong focus on Instagram, Facebook, and other digital channels to drive audience engagement, brand awareness, and website traffic.

Key Responsibilities1. Social Media Management

  • Manage day-to-day activities on Instagram, Facebook, YouTube, and Pinterest.
  • Plan, create, and post engaging content (images, videos, reels, stories, etc.) in line with brand aesthetics.
  • Schedule posts, maintain content calendars, and ensure consistent brand tone and messaging.
  • Respond to DMs, comments, and inquiries to maintain audience engagement.

2. Content Creation & Strategy

  • Collaborate with the design and photography teams to create visually appealing and trendy digital content.
  • Develop creative captions, hashtags, and storylines aligned with fashion and garment trends.
  • Stay updated on viral trends, influencer collaborations, and social media algorithms.
  • Plan campaign themes for festive seasons, launches, and brand storytelling.

3. Online Promotions & Advertising

  • Plan and execute paid ad campaigns on Meta (Facebook & Instagram), Google Ads, and other relevant platforms.
  • Optimize ad creatives, audiences, and budgets to achieve better ROI and reach.
  • Analyze campaign performance and suggest improvements based on analytics.

4. Website Traffic & Brand Visibility

  • Drive quality traffic to the company website through social media promotions and SEO-friendly content.
  • Track website visits, clicks, and conversions using Google Analytics and Meta Insights.
  • Collaborate with the web team for landing page improvements and content updates.

5. Audience Engagement & Community Building

  • Engage actively with followers, influencers, and fashion communities.
  • Organize online contests, giveaways, and interactive campaigns.
  • Build a loyal audience base through consistent engagement and personalized communication.

6. Analytics & Reporting

  • Monitor daily, weekly, and monthly performance metrics for social platforms and ad campaigns.
  • Prepare reports on reach, engagement, followers, and website traffic growth.
  • Suggest data-backed strategies for brand improvement and digital reach.

Skills & Requirements

  • Bachelor's degree or diploma in Marketing, Digital Media, Communication, or a related field.
  • 2–4 years of experience in social media and digital marketing, preferably in the fashion or lifestyle industry.
  • Hands-on experience with Meta Ads Manager, Google Ads, Canva, Photoshop, and Analytics tools.
  • Strong understanding of social media trends, fashion aesthetics, and content planning.
  • Excellent communication, creativity, and time management skills.
  • Ability to work independently and manage multiple campaigns simultaneously.

Key Performance Indicators (KPIs)

  • Growth in followers and engagement rate.
  • Increase in website traffic and conversions from social media.
  • ROI from paid campaigns.
  • Brand visibility and online reputation.

Job Types: Full-time, Permanent

Pay: ₹15, ₹20,000.00 per month

Work Location: In person

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