Social Media Coordinator

4 days ago

Pune, Maharashtra, India TransPerfect Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Role Overview

This is a multi-talented creative professional to lead our brand's digital presence. This role combines social media strategy along with photography expertise to deliver impactful campaigns that drive awareness, engagement, and growth. We are looking for a creative, detail-oriented, and tech-savvy Social media coordinator with more than 2 years of professional experience. The ideal candidate will have expertise in the creation of projects for digital social and paid platforms, possess advanced skills in recent trends, and be comfortable working across multiple teams, including the Design team, Paid Marketing, Web Development, and Sales. We are looking for a candidate who will provide exceptional service to the company.

Description

  • Create ideation of engaging and visually appealing graphics, videos, and animations for all platforms.

  • Plan and execute social media campaigns to grow brand awareness, sales, and followers.

  • Creation of assets and having hands-on experience using tools like Canva Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects).

  • Manage day-to-day social media postings across multiple channels.

  • Stay updated with the latest social media tools, features, and trends.

  • Develop viral and trendy content to boost engagement.

  • Handle end-to-end event coverage: planning, covering pre-event teasers, live updates, and post-event highlights, shooting, and posting.

  • Monitor performance analytics and optimize content for maximum reach.

  • Collaborate with teams to align visuals and messaging with business goals.

  • Copywriting (captions, posts, social media copywriting) to ensure brand voice consistency.

  • Maintain a consistent brand tone and visual identity across all communications.

Key Responsibilities

  • Create and post daily/weekly content across Instagram, Facebook, LinkedIn, YouTube, and emerging platforms.

  • Monitor analytics, track performance, and optimize content based on data insights. Generate performance reports (monthly/quarterly).

  • Plan, coordinate, and execute event promotions (online & offline) from pre-event teasers to live coverage and post-event highlights.

  • Capture photos, videos, and behind-the-scenes moments and then leverage video editing and motion graphics skills for timely and impactful posting.

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