Digital Marketing Specialist

2 days ago

Hyderabad, Telangana, India PiLog Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role:- Digital Marketing Specialist

Experience:- 2-4 Years

Location:- Gachibowli (Hyderabad)

Job Title: Digital Marketing Specialist Paid Ads (Google, Meta & LinkedIn)

Job Summary:

We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook & Instagram) Ads, and LinkedIn Ads. The ideal candidate will be responsible for driving lead generation, brand visibility, and conversions through strategic campaign management.

Key Responsibilities:

1. Google Ads

  • Plan, create, and manage PPC campaigns across Search, Display, YouTube, and Performance Max.
  • Conduct detailed keyword research, ad copy creation, and A/B testing for continuous performance improvement.
  • Optimize CPC, CTR, Quality Score, and conversion rate through data-driven analysis.
  • Set up and manage conversion tracking via Google Tag Manager and Google Analytics.
  • Prepare detailed performance reports and ROI analysis.
  • Stay updated with Google Ads best practices, bidding strategies, and algorithm changes.

2. Meta Ads (Facebook & Instagram)

  • Develop and manage Meta Ads campaigns focused on brand awareness, engagement, and lead generation.
  • Define audience targeting using demographics, interests, lookalikes, and retargeting strategies.
  • Create and optimize ad creatives (images, videos, copy) to maximize performance.
  • Monitor campaign metrics such as CTR, CPM, CPL, and ROAS.
  • Conduct A/B testing for ad creatives and placements.
  • Collaborate with the creative team to align messaging with brand goals.

3. LinkedIn Ads

  • Create and manage LinkedIn Sponsored Content, InMail, and Lead Gen Form campaigns targeting B2B audiences.
  • Define account-based marketing (ABM) strategies for reaching decision-makers.
  • Optimize campaigns for lead quality and engagement.
  • Monitor analytics and adjust bidding, targeting, and ad copies to improve ROI.
  • Coordinate with sales and marketing teams for lead nurturing workflows from LinkedIn campaigns.

4. Analytics and Reporting

  • Track, measure, and report performance across all paid platforms using Google Analytics, Meta Insights, and LinkedIn Campaign Manager.
  • Provide actionable insights and recommendations to improve campaign effectiveness.
  • Maintain campaign documentation, budget reports, and KPI dashboards.

5. Additional Requirements

  • Manage monthly ad budgets efficiently and ensure spending aligns with business goals.
  • Strong understanding of funnel marketing, attribution models, and conversion optimization.
  • Stay up to date with latest trends in digital marketing, AI-driven ad optimization tools, and competitor activities.

Qualifications & Skills

  • Bachelors degree in Marketing, Business, or a related field.
  • 2-4 years of hands-on experience managing paid campaigns on Google, Meta, and LinkedIn within the IT industry.
  • Certification in Google Ads, Meta Blueprint, or LinkedIn Marketing (preferred).
  • Strong analytical skills and proficiency with tools like Google Analytics, Tag Manager, and Excel/Sheets.
  • Creative mindset with the ability to collaborate with content and design teams.
  • Excellent written and verbal communication skills.

Performance Metrics (KPIs)

  • Cost per Lead (CPL)
  • Click-Through Rate (CTR)
  • Conversion Rate (CVR)
  • Return on Ad Spend (ROAS)
  • Lead Quality & Volume
  • Campaign ROI and Budget Efficiency

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