Senior Copy Writer

3 days ago

RemoteIndia, India Wishup Full time ₹ 12,00,000 - ₹ 24,00,000 per year

 
About Wishup

Wishup is India's largest remote work platform (since 2017), connecting global businesses with top remote professionals in roles such as Virtual Assistants, Operations/Admin Managers, Executive Assistants, Project Managers, Bookkeepers, and Accountants. With a stringent 0.1% acceptance rate, each professional is upskilled and managed via our AI-based remote work tool.

Backed by marquee investors (Orios Ventures, Inflection Point Ventures, 500 Startups, and Tracxn Labs), Wishup's leadership team includes alumni from premier institutes like IIT Madras, IIM Ahmedabad, IIT Kanpur, IIT Bombay, and DCE.

About the role, Keynotes :

- Profile - Senior Copy Writer

- Role - Full-time

- Grade - Senior Associate/Associate

- Location - Remote - Work from home / anywhere

- Work hours - Mon to Fri

What you'll do?

1. Write engaging and compelling content for our product features and solutions to educate the audience with a simple narrative. Your writing should engage our audience, drive action, and contribute to our overall marketing and business goals.

2. Research industry topics and trends, and optimize content for organic search

3. Produce videos, testimonials, case studies, battle cards, competitor landing pages, and other collaterals as needed to explain product features/use cases.

4. Publish announcements, newsletters, etc. to amplify feature releases

5. Ideate and develop info-graphics to make data intuitive to understand for readers

6. Revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency.

7. Work with clear success metrics for content production and contribute to discussions around content optimization.

What are we looking for?

- You have at least 2-3 years of experience working in B2B SaaS, with specific experience in creating product marketing collaterals in the tech/product domain across the sales funnel.

- You have strong storytelling skills with a focus on crafting compelling, creative copy that reflects an understanding of product features and value propositions.

- You have direct experience in conducting user research (speaking directly with clients to capture their experience to create assets like case studies and video testimonials)

- You don't just create content but are also invested in knowing if it works. You're comfortable with analytics like click-through rates, open rates, and organic reach.

- You have prior experience optimizing content for search engines using keywords, meta tags, and other SEO techniques

- You are a team player and can collaborate with other teams like Design, Marketing, and Sales to align content with the company's brand.

- You can share a portfolio of published articles as part of your application.

What's in it for you?

- A fully remote (work from anywhere) role

- Receive a more-than-competitive salary plus benefits

- Performance-driven and transparent work culture

- Enjoy a culture with opportunities for growth and learning

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