Marketing Business Analyst

3 days ago

Mumbai, Maharashtra, India 63SATS Cybertech Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About CYBX

CYBX is India's first
Cybersecurity Superapp with embedded insurance
. We protect users from scams, fraud, and digital threats while giving them financial safety through insurance coverage. With a goal of reaching
1 million+ subscribers nationwide
, we are building a robust
data-driven growth engine
to track and optimize performance across online and offline channels.

Role Summary

We are seeking a
hands-on Growth Analytics Manager
who will own the
end-to-end marketing analytics ecosystem
for CYBX. This role requires expertise in
martech tools (Appsflyer, CleverTap, GA4, Firebase)
and
BI platforms (Power BI, Tableau, Looker)
to build actionable dashboards and performance insights. The candidate will work closely with the marketing, partnerships, and product teams to ensure
real-time visibility of CAC, ROI, funnel conversions, and retention across all growth channels (online + offline).

Key Responsibilities

Data Infrastructure & Integration

  • Own the
    marketing data pipeline
    across Appsflyer, GA4, Firebase, CleverTap, and CRM systems.
  • Define and maintain a
    marketing event taxonomy
    (installs, activations, subscriptions, renewals, claims).
  • Ensure
    data integrity
    by validating events, postbacks, and attribution setups.
  • Integrate offline activation data (QR codes, partner IDs, referral codes) into centralized dashboards.

Attribution & Analytics

  • Configure and optimize
    Appsflyer
    (events, cohorts, Protect360, SKAN for iOS).
  • Build
    customer journey funnels
    (CAC → Install → Trial → Paid → Renewal).
  • Conduct
    cohort and retention analysis
    across subscription tiers (₹999, ₹2999, ₹4999).
  • Develop
    ROI models
    by channel: social, website, referral, B2B2C, offline activations.

Dashboarding & Reporting

  • Build and maintain
    executive dashboards in Power BI
    (CAC, ARPU, LTV, Churn, Partner Performance).
  • Deliver
    weekly and monthly performance reviews
    for leadership.
  • Automate reporting pipelines using APIs / ETL tools (Zapier, Segment, BigQuery).
  • Provide
    real-time insights
    to optimize budget allocation across channels.

Business Partnering

  • Work with
    marketing team
    to measure performance of campaigns and influencers.
  • Partner with
    offline growth team
    to evaluate ROI of partnerships and activations.
  • Collaborate with
    product team
    to analyze engagement and feature adoption.

Candidate Profile

Experience

  • 3–6 years
    in
    marketing analytics, growth analytics, or BI
    in a consumer tech / fintech / e-commerce / gaming environment.
  • Proven experience with
    Appsflyer (or Adjust/Singular)
    and
    CleverTap/MoEngage/WebEngage.
  • Hands-on with
    GA4, Firebase, and CRM integrations.
  • Advanced
    Power BI (or Tableau/Looker)
    dashboarding experience.
  • Strong skills in
    SQL, APIs, and data integration.

Skills & Competencies

  • Strong understanding of
    attribution models, CAC/LTV, cohort retention.
  • Ability to integrate
    offline + online marketing performance.
  • Excellent problem-solving and troubleshooting skills in martech stack.
  • Ability to translate raw data into
    business recommendations.

Personal Traits

  • Detail-oriented
    and process-driven.
  • Business-first mindset
    – not just a data reporter, but an insights partner.
  • Curious, proactive, and keeps up with
    new martech trends
    (Privacy Sandbox, SKAN 4, GA4 updates).
  • Strong communicator who can present clearly to leadership.

Why Join Us?

  • Build India's first
    cybersecurity superapp growth intelligence system.
  • End-to-end ownership of
    marketing analytics across online & offline channels.
  • High visibility role with
    direct impact on revenue and subscriber growth.
  • Work with a visionary leadership team on a mission to protect millions of Indians online.

  • Business Analyst- Capital Market

    2 weeks ago

    Mumbai, Maharashtra, India Ebix Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    Strong exposure to Capital Markets / Asset Management / Wealth Management / Custody domain as Business Analyst, Analytical Skills. Written and Verbal Communication Skills, preferably NCFM Certification / CFA Role Business Analyst (BA) or Sr. BA or Lead BA (designation will differ basis relevant years of work exp. 2 to 15)Team - Delivery/ImplementationWork...

  • Business Developement Analyst- Freshers

    2 days ago

    Navi Mumbai, Maharashtra, India ICONIC BUSINESS SOLUTION LLP Full time ₹ 3,00,000 - ₹ 6,00,000 per year

    Position: Business Developement AnalystLocation: Nerul,Navi MumbaiSkills Required: Excel,PowerpointJob SummaryWe are seeking a highly motivated and analytical Entry-Level Business Development Analyst (BDA) to join our growth team. This role is perfect for a recent graduate who is eager to contribute to strategic decision-making and business expansion by...

  • Senior Business Analyst

    4 weeks ago

    Mumbai, Maharashtra, India T&N Business Services Full time

    Job Title: Business Analyst – Motor Insurance DomainExperience: 15+ yearsLocation: Andheri, MumbaiJob SummaryWe are looking for a highly experienced Business Analyst with strong expertise in the Motor Insurance domain. The role requires recent hands-on experience in motor insurance processes, products, and systems, along with the ability to bridge business...

  • Business Analyst

    5 days ago

    Mumbai, Maharashtra, India Codertia - IT Industrial Trainings | Coding Bootcamps Full time ₹ 20,00,000 - ₹ 25,00,000 per year

    We're Hiring (Industry - Investment Banking MNC): Business Analyst (Capital Markets) Location: Mumbai, Bangalore Experience: 5+ Years Type: Full-time | On-siteAre you a seasoned Business Analyst with a strong background in Capital Markets, Trade & Settlements, TTRO, and Market Regulations? Do you thrive in Agile environments and bring expertise in bridging...

  • Business Analyst

    1 week ago

    Mumbai, Maharashtra, India GSR Business Services Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Dear Aspirants,Urgent HiringOnly Immediate joiners requiredDesired Candidate Profile5+ years of experienceLocation: WFO: MumbaiProject client :SBI MFMandatory skills: Business Analyst, excelExp : 5+yrs (Only) You can register by sharing your CV, Notice period and Expected CTC to Whatsapp for immediate response (May not be available for call).Apply If you are...

  • IT Business Analyst

    1 week ago

    Mumbai, Maharashtra, India Aliqan Services Private Limited Full time ₹ 12,00,000 - ₹ 18,00,000 per year

    Job Title: IT - Business AnalystExperience : 5 to 8 yearsRelevant Exp. : 5+ yearsLocation: Mumbai (Hybrid)Job SummaryThe Senior IT Business Analyst will be a crucial link between the business, compliance, and IT development teams, specializing in Regulatory Reporting within the financial or capital markets domain. This role requires a strong background in...

  • Senior Business Analyst

    7 days ago

    Mumbai, Maharashtra, India Codertia - IT Industrial Trainings | Coding Bootcamps Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    We're Hiring (Industry - Investment Banking MNC): Senior Business Analyst (Capital Markets) Location: PAN India Experience: 10+ Years Type: Full-time | On-siteAre you a seasoned Business Analyst with a strong background in Capital Markets, Trade & Settlements, TTRO, and Market Regulations? Do you thrive in Agile environments and bring expertise in bridging...

  • Business Analyst

    2 weeks ago

    Mumbai, Maharashtra, India Prefinn FinServ Full time ₹ 5,00,000 - ₹ 12,00,000 per year

    We're Hiring – Business Analyst (Partnerships & Strategy) | Prefinn FinServLocation:Gurgaon / Mumbai / HybridPrefinn FinServ is a next-generation fintech platform transforming loan distribution acrossB2C, B2B & MSME segments. We partner withBanks, NBFCs, Housing Finance Companies & Investorsto build scalable financial distribution models.As aBusiness...

  • Business Analyst

    3 days ago

    Mumbai, Maharashtra, India Stavtar Solutions Full time ₹ 8,00,000 - ₹ 24,00,000 per year

    About This RoleWe are seeking a highly skilled and detail-oriented Business Analyst with expertise in the Capital Markets domain, specifically in Hedge Funds and Private Equity (PEs). The ideal candidate will have experience working with cloud-based products and a strong background in accounting concepts, including accrual accounting. This role requires...

  • Business Analyst

    2 weeks ago

    Mumbai, Maharashtra, India Pepper Content Full time ₹ 1,04,000 - ₹ 1,30,878 per year

    Job Description: Business AnalystRole OverviewWe are looking for a highly motivated and data-driven Business Analyst to join our growing team. In this role, you will be the bridge between raw data and strategic decision-making. You will dive deep into complex datasets, uncover hidden trends, and build powerful dashboards that provide actionable insights to...