Performance Marketing Executive

23 hours ago

Noida, Uttar Pradesh, India ZenoCloud Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role:-

We are looking for a
Performance Marketing Specialist
to work directly with the founder across multiple ventures under
Zeno Ventures
(real estate, cloud & AI infra, wealth management, logistics, research).

This is a
hands-on execution role
— you'll plan, run, and optimize paid campaigns across channels, set up tracking infrastructure, and constantly experiment to improve ROI. You'll get exposure to multiple industries (Real Estate, SaaS, FinTech, Logistics) and the opportunity to grow into a senior role as we scale.

Location
: Noida / Delhi NCR preferred.

Key Responsibilities

  • Plan, launch, and optimize campaigns across
    Meta (FB/IG), Google Ads, and LinkedIn Ads
    .
  • Manage
    pixels, GA4, Tag Manager, conversion tracking
    , and retargeting audiences.
  • Own
    lead flow
    : ensure smooth integration from ads → CRM/Sheets → WhatsApp automation.
  • Create and test ad creatives (copy, images, carousels, reels) using
    AI + design tools
    (ChatGPT, , Canva, Adobe Express, VEED or similar).
  • Run
    A/B tests
    on audiences, creatives, and landing pages to optimize CPL and ROAS.
  • Generate
    weekly reports
    : CPL, CPA, CAC, ROAS, CTR, conversions.
  • Collaborate with the founder and agencies (SEO, PR, Outreach) to align paid with the overall growth strategy.

KPIs You'll Own

  • CPL (Cost per Lead)
    by brand vertical.
  • CPA / CAC
    (Cost per Acquisition).
  • ROAS
    (Return on Ad Spend).
  • Lead → Site Visit %
    (ZenoRealty).
  • Lead → Demo/SQL %
    (ZenoCloud, ZenoLedger).

Must-Have Skills

  • 1–3 years hands-on experience in
    performance marketing / paid media
    (Meta + Google required).
  • Strong understanding of
    campaign structure, targeting, bidding, and attribution
    .
  • Familiarity with
    analytics tools
    : GA4, Tag Manager, Looker Studio/Sheets dashboards.
  • Data-driven mindset with comfort managing budgets and ROI.
  • Good written English for ad copy.
  • Curiosity and hunger to test, learn, and iterate fast.

Nice-to-Haves

  • Experience with LinkedIn Ads or Taboola.
  • Knowledge of automation tools (Zapier, Make, WhatsApp APIs like Interakt/Wati).
  • Basic design/video editing ability (Canva, Adobe Express, VEED).
  • Exposure to real estate or B2B SaaS.

What You'll Get

  • Work directly with the founder across 5–7 high-growth ventures.
  • Learn
    how to scale businesses with capital-backed marketing experiments
    .
  • Exposure to multiple industries + cutting-edge AI marketing stack.
  • High autonomy, fast learning curve, and clear path to senior roles.

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