Content Marketing Manager

We are looking for a strategic Content Marketing Manager to lead our content initiatives and strengthen MYNDs position as a thought leader in the industry. This role requires a creative storyteller with a data-driven mindset who can develop compelling narratives that resonate with our target audience and drive business outcomes.

Key Responsibilities

• Content Strategy Development: Create and execute comprehensive content strategies aligned with business objectives, buyer personas, and customer journey stages, ensuring consistent brand messaging across all touchpoints
• Case Study Development: Partner with customer success and sales teams to identify success stories, conduct client/ stakeholder interviews, and produce compelling case studies that demonstrate product value and ROI
• Website Content Management: Oversee all website content including landing pages, blog posts, and resource centers, ensuring SEO optimization, regular updates, and alignment with conversion goals
• Public Relations Management: Develop and maintain relationships with industry media, coordinate press releases, manage media inquiries, and secure speaking opportunities for company executives
• Media Strategy & Outreach: Plan and execute media campaigns, including bylined articles, podcast appearances, and industry publication features to enhance brand visibility
• Content Production & Quality: Manage content calendar, oversee content creation across various formats (whitepapers, ebooks, infographics, videos), and ensure consistent quality and brand voice
• Performance Measurement: Track content performance metrics including engagement, lead generation, and attribution, using insights to optimize content strategy

Why This Role is a Great Opportunity

• Creative Leadership: Shape the entire content narrative and brand voice of a growing company with creative freedom to experiment with innovative content formats
• Strategic Influence: Direct seat at the marketing leadership table with ability to influence go-to-market strategies and product positioning
• Diverse Content Portfolio: Work across multiple content mediums from written to visual to interactive, expanding your expertise and creative capabilities
• Measurable Impact: Clear attribution to pipeline and revenue generation, demonstrating the tangible business value of content marketing
• Team Building Opportunity: Potential to build and mentor a content team as the function scales, developing leadership and management skills

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field
• 5+ years of content marketing experience in B2B technology or software industry
• Exceptional writing and editing skills with portfolio of published work
• Experience with CMS platforms, SEO tools, and content analytics
• Strong project management skills with ability to manage multiple priorities
• Proven ability to translate complex technical concepts into compelling narratives

Preferred Qualifications

• Master's degree in Marketing, Communications, or related field
• Experience with video production and multimedia content creation
• Background in PR or media relations
• Technical writing experience or technology industry background
• Familiarity with marketing automation and lead scoring

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