Director Admissions And Marketing
6 days ago
Role & responsibilities
- Admission Sales & Targets:
- Develop and execute strategic plans to achieve and exceed admission targets for the assigned region.
- Build and maintain strong relationships with schools, colleges, and other key influencers in the education sector.
- Conduct regular school visits, presentations, and workshops to promote the institution& programs.
- Organize and conduct admission drives, open houses, and other promotional events.
- Counsel prospective students and their parents on academic programs, fees, scholarships, and admission procedures.
Team Management:
- Lead and mentor a team of admission counselors, setting clear goals and providing regular
feedback.
- Monitor team performance and ensure individual and team targets are met.
- ATL & BTL Activities
- Plan and execute a mix of Above-the-Line (ATL) and Below-the-Line (BTL) marketing
activities to enhance brand visibility and generate leads.
- This may include print and digital advertising, social media campaigns, tele-calling, and other
relevant marketing initiatives.
- Data Management & Reporting:
- Track key performance indicators (KPIs) related to lead generation, conversion rates, and
overall admission performance.
- Prepare regular reports on admission progress and provide insights to management.
Preferred candidate profile
- Bachelor degree in Education, Marketing, Business Administration, or a related field.
- 1-5 years of proven success in sales and marketing within the education sector, with a strong
focus on student admissions.
- Extensive experience in building and maintaining strong relationships with schools, colleges,
and other key stakeholders.
- Proven experience in planning and executing successful ATL & BTL marketing campaigns.
- Excellent communication, interpersonal, and presentation skills.
- Strong leadership and team management skills (if applicable).
- Strong analytical and problem-solving skills.
- Proficiency in using CRM software and other relevant tools.
Interested candidates may send their detailed CV by email to stating Director - Admissions & Marketing in subject line. Only shortlisted candidates shall be called for the interview.
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