Director Admissions And Marketing

3 days ago

Delhi NCR Sonipat, India Shri Balwant Institute Of Technology Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Admission Sales & Targets:
  • Develop and execute strategic plans to achieve and exceed admission targets for the assigned region.
  • Build and maintain strong relationships with schools, colleges, and other key influencers in the education sector.
  • Conduct regular school visits, presentations, and workshops to promote the institution& programs.
  • Organize and conduct admission drives, open houses, and other promotional events.
  • Counsel prospective students and their parents on academic programs, fees, scholarships, and admission procedures.

Team Management:

  • Lead and mentor a team of admission counselors, setting clear goals and providing regular

feedback.

  • Monitor team performance and ensure individual and team targets are met.
  • ATL & BTL Activities
  • Plan and execute a mix of Above-the-Line (ATL) and Below-the-Line (BTL) marketing

activities to enhance brand visibility and generate leads.

  • This may include print and digital advertising, social media campaigns, tele-calling, and other

relevant marketing initiatives.

  • Data Management & Reporting:
  • Track key performance indicators (KPIs) related to lead generation, conversion rates, and

overall admission performance.

  • Prepare regular reports on admission progress and provide insights to management.

Preferred candidate profile

  • Bachelor degree in Education, Marketing, Business Administration, or a related field.
  • 1-5 years of proven success in sales and marketing within the education sector, with a strong

focus on student admissions.

  • Extensive experience in building and maintaining strong relationships with schools, colleges,

and other key stakeholders.

  • Proven experience in planning and executing successful ATL & BTL marketing campaigns.
  • Excellent communication, interpersonal, and presentation skills.
  • Strong leadership and team management skills (if applicable).
  • Strong analytical and problem-solving skills.
  • Proficiency in using CRM software and other relevant tools.

Interested candidates may send their detailed CV by email to stating Director - Admissions & Marketing in subject line. Only shortlisted candidates shall be called for the interview.

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