B2B Content Writer

2 days ago

Mumbai, Maharashtra, India Datamatics Business Solutions Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Responsibilities

  • Write unique, grammatically correct, & engaging content in different formats (blogs, emailers, presentations, brochures, landing pages, eBooks, social media posts etc.)
  • Conceptualizing, developing, and managing social media campaigns.
  • Conduct keyword & industry-specific trends research to create content in line with it.
  • Perform content optimization and competitive analysis to drive more traffic & engagement through content.
  • Create website content, landing pages, and social media post copies.
  • Analyze content engagement metrics through Google Analytics/Semrush to tweak content strategies accordingly.

Required Skills

  • Familiarity with social media management tools (e.g., Buffer, Zoho Social, Hootsuite, etc.)
  • Familiarity with WordPress or other content management systems.
  • Expertise in prompt engineering with familiarity of AI tools such as ChatGPT, Claude, Perplexity etc.
  • Deep understanding of B2B Demand Generation concepts & Corporate Finance Outsourcing services will be a great add-on.
  • Someone who can convert complex technical processes into user-engaging blogs, social media posts, articles, whitepapers Etc. (not all at once, off-course).
  • Analytical mindset with numerical aptitude (for building compelling case studies).
  • Should possess a basic understanding of Digital Marketing concepts and proactively contribute to the execution strategy.
  • Familiarity with marketing automation tools like Salesforce, HubSpot, Brevo, etc. will be a huge plus.

Qualifications

  • Graduate/PG
  • Overall Experience: 4-8 Years
  • Experience in working with BPO, IT, ITes or B2B products/services-based organization would be an additional advantage.

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