Junior Digital Marketing Executive

2 days ago

Gandhinagar, Gujarat, India agrovikas agritech pvt ltd Full time ₹ 1,80,000 - ₹ 3,60,000 per year

Job Summary: We are looking for a dynamic Social Media Marketing Manager to oversee our social media paid and free strategy, with a primary focus on managing Facebook and adwords leads, Facebook orders and promoting our products. The ideal candidate will be creative, data-driven, and passionate about leveraging social media to engage our audience and drive sales.

Key Responsibilities:

  • Social Media Strategy: Develop and execute a comprehensive social media marketing strategy to increase brand awareness and drive engagement on Facebook and other platforms.
  • Lead Management: Manage and nurture Facebook leads, ensuring timely follow-up and conversion through targeted campaigns and customer engagement.
  • Content Management: Create engaging and relevant content (text, images, videos) by Influencers and inhouse team tailored to our audience to promote products and enhance brand visibility.
  • Campaign Management: Plan, implement, and monitor paid advertising campaigns on Facebook, Adwords, other platforms by optimising for performance and ROI.
  • Analytics and Reporting: Analyse social media performance metrics, generating regular reports to assess campaign effectiveness and inform strategy adjustments.
  • Audience Engagement: Actively engage with followers, responding to comments, messages, and reviews to foster a strong online community.
  • Collaboration: Work closely with the sales and product teams to align marketing efforts with business goals and product launches.
  • Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to keep our marketing efforts innovative and effective.
  • Competitor Analysis: Monitor competitors' social media activities and industry trends to identify opportunities for differentiation and growth.
  • Budget Management: Assist in managing the social media marketing budget, ensuring efficient allocation of resources.

Specific Requirements:

  • Proven experience in Paid social media marketing, particularly on Facebook and adwords.
  • Strong understanding of lead generation and conversion strategies.
  • Excellent written and verbal communication skills.
  • Proficiency in social media management tools and analytics platforms.
  • Creative mindset with the ability to develop compelling content.
  • Strong organisational skills and attention to detail.
  • Ability to work independently and collaboratively in a fast-paced environment.
  • Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Job Type: Full-time

Pay: ₹15, ₹18,000.00 per month

Experience:

  • Social media management: 1 year (Required)
  • Social media marketing: 1 year (Required)
  • Google AdWords: 1 year (Required)

Work Location: In person

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