SEO Content Writer

2 days ago

Gurgaon, Haryana, India Policybazaar Full time ₹ 40,00,000 - ₹ 80,00,000 per year

About the Company

is India's leading digital insurance marketplace and one of the most valuable insur-tech companies globally. We started our journey in 2008; in 2018 we became just the third Unicorn in India and went public in 2021.

Policybazaar is at heart a data and technology company that has revolutionized the insurance market in India. We deploy cutting edge technology, use advanced data analytics and leverage AI/ML to offer customer centric products, optimised customer journeys, and ensure superior customer experience across the insurance value chain. We have had a major influence on how protection insurance products are bought in the country and are responsible for sourcing a significant portion of the market in Term and Health insurance.

In FY25, we sourced over 23.5K Crores of Premium and have been growing at ~44% CAGR for the last five years. We have 10cr+ registered users and have provided insurance to 2cr+ people. We have an industry leading 93% market share of the online aggregator market.

Brands under the PB Fintech Umbrella: , Policybazaar For Business, PB Partners, Policybazaar Dubai, PB Pay, Docpime
.

Job Responsibilities

  • Conduct research to understand the target audience, business insurance product, and industry trends (relevant to B2B industry)
  • Create content optimized for search engines by including relevant keywords and phrases, as per the legal and compliance guidelines, with the objective of driving SEO ranking across important keywords.
  • Write informative and engaging content that conveys the brand's voice, message, and value proposition.
  • Collaborate with design team, technology team, SEO team and other stakeholders to create effective content that aligns with the core KPIs
  • Optimize content for on-page SEO factors, such as meta descriptions, title tags, and header tags
  • Conduct keyword research to identify high-traffic and low-competition keywords to target in their content, through the use of tools like keyword planner, SEMRush, Ubersuggest, etc.
  • Edit and proofread content to ensure it is error-free, concise, and easy to read
  • Follow ethical guidelines and legal requirements related to content creation, such as copyright and plagiarism laws
  • Continuously update knowledge of the latest trends and best practices in SEO content writing
  • Take ownership of the KPIs directly/ indirectly impacted by content quality and quantity.
  • Write catchy, engaging marketing copies for digital ads, etc. with the objective of lead generation
  • Manage content agencies, proof-read their work and provide them with strategic guidance to curate SEO-optimized content

Required Skillset

  • Excellent writing and verbal communication skills
  • SEO knowledge
  • Creativity and originality
  • Research skills through the use of SEO tools
  • Attention to detail

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