Social Media Marketing Manager

2 weeks ago

Lower Parel Mumbai Maharashtra, India Flax Food Full time ₹ 3,50,000 - ₹ 5,00,000 per year

About Flax

Flax is a fast-growing food brand offering healthy, fresh, and guilt-free meals through our cloud kitchens. With a focus on nutritious Superbowl meals, salads, wraps, sandwiches, and desserts, we are building a community that embraces clean eating without compromising on taste.

Role Overview

We are seeking a dynamic and creative Social Media Marketing Manager to take charge of Flax's digital presence. This role will be responsible for developing and executing social media strategies to build brand awareness, engage with our community, and drive growth across platforms.

Key Responsibilities

  • Develop and execute social media strategies tailored for a QSR/food brand audience.
  • Manage daily content creation (reels, videos, stories, posts) across Instagram, Facebook, LinkedIn, and other relevant platforms.
  • Conceptualize and execute campaigns that highlight product launches, combos, offers, and promotions.
  • Collaborate with design, food styling, and creative teams to produce visually appealing and appetizing content.
  • Plan and run influencer collaborations, digital partnerships, and UGC campaigns.
  • Monitor platform analytics, track KPIs, and present monthly performance reports.
  • Coordinate with operations/brand team for promotions that drive footfall/orders.
  • Manage community engagement – respond to DMs, comments, and customer queries in a brand-consistent tone.
  • Support paid media campaigns for lead generation, promotions, and brand awareness.
  • Keep up with digital trends, competitor strategies, and QSR-focused marketing innovations.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 3–5 years of proven experience in Social Media Marketing, with at least 2 years in QSR/F&B industry.
  • Strong understanding of QSR dynamics – offers, combos, menu promotions, and seasonal campaigns.
  • Expertise in Instagram, Facebook, LinkedIn, and emerging digital platforms.
  • Hands-on experience in running paid ad campaigns (Meta Ads, Google Ads).
  • Proficiency with social media analytics tools.
  • Excellent communication, copywriting, and storytelling skills.
  • A creative mindset with the ability to adapt content to different audience segments.
  • Strong organizational and project management skills to handle fast-paced campaigns.

Job Types: Full-time, Permanent

Pay: ₹35, ₹50,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off

Work Location: In person

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