Digital Marketing Specialist

7 days ago

Pappanaickenpalayam Coimbatore Tamil Nadu, India Our Business Ladder Full time ₹ 1,50,000 - ₹ 2,00,000 per year

Job Title: Digital Marketing Executive

Experience Required: 2+ Years

Location: Coimbatore

Employment Type: Full-Time

Job Summary:

We are looking for a result-driven and creative Digital Marketing Executive with at least 2 years of hands-on experience. The candidate will be responsible for developing, implementing, and optimizing online marketing strategies to increase brand awareness, drive traffic, and generate leads across various digital platforms.

Key Responsibilities:

  • Develop, plan, and execute digital marketing campaigns across channels (SEO, SEM, Social Media, Email, Content, and Paid Ads).
  • Optimize website and landing pages for SEO to improve rankings and visibility.
  • Manage and monitor paid campaigns on Google Ads, Facebook Ads, LinkedIn, and other platforms.
  • Analyze campaign performance using tools like Google Analytics, Search Console, and other reporting tools.
  • Conduct keyword research, competitor analysis, and market trend analysis.
  • Collaborate with designers, content creators, and developers to enhance user experience and engagement.
  • Stay updated with the latest digital marketing trends, tools, and best practices.

Required Skills & Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of proven experience in digital marketing.
  • Strong knowledge of SEO, SEM, Social Media, Email Marketing, and Content Marketing.
  • Hands-on experience with tools like Google Ads, Facebook Business Manager, Google Analytics, HubSpot, etc.
  • Good understanding of website analytics and performance metrics.
  • Creative thinker with strong communication and writing skills.
  • Ability to work independently and as part of a team.

Preferred Skills (Good to Have):

  • Basic Knowledge of graphic design tools (Canva, Photoshop).
  • Basic knowledge of HTML/CSS or WordPress.
  • Experience in marketing automation tools.

Job Type: Full-time

Pay: ₹15, ₹20,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Paid sick time

Work Location: In person

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