
Executive - Branding
4 days ago
Role & responsibilities:
- Plan, execute, and monitor ATL (Above The Line) and BTL (Below The Line) marketing campaigns to drive brand awareness and customer engagement.
- Coordinate with internal teams and external vendors to ensure timely and effective campaign delivery.
- Manage showroom-level marketing activities, including branding, promotional events, and customer experience enhancements.
- Analyze campaign performance and provide actionable insights for optimization.
- Maintain marketing collateral and ensure brand consistency across all touchpoints.
Preferred candidate profile:
- Prior experience in handling ATL and BTL marketing activities is mandatory.
- Excellent communication, coordination, and multitasking skills.
- Minimum qualification: Graduate in Marketing, Business Administration, or related field.
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