Senior SEO Consultant

3 days ago

Greater Kolkata Area, India Inceptial Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

**We're Hiring: Senior SEO Consultant

Inceptial Technologies

Location: Kolkata

Employment Type: Full-time

The Role

We're seeking a strategic, curious, and data-driven Senior SEO Consultant to lead our organic growth initiatives across our websites, blogs, and digital platforms.

You will play a key role in ensuring our content, products, and stories achieve — and maintain — top visibility in search results. This position requires a blend of technical expertise, creative thinking, and analytical precision, working closely with cross-functional teams to deliver strong, measurable SEO performance.

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Key Objectives


• Increase Organic Sales: Drive measurable growth through keyword optimization, improved rankings, and high-intent traffic.


• Grow Targeted Traffic: Expand organic visibility across key search terms, establishing authority within our target niche.


• Outperform Competitors: Benchmark and outperform competition through smarter SEO strategies, technical excellence, and superior UX.


• Maintain Technical Health: Oversee site integrity, ensuring issues are promptly resolved and SEO best practices are maintained.


• Innovate & Inspire: Develop audience-centric SEO initiatives rooted in experimentation, data, and user intent.

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Key Responsibilities


• Conduct in-depth keyword research and mapping across e-commerce and content ecosystems.


• Lead technical SEO initiatives — resolve crawl and indexing issues, improve site speed, manage structured data, and optimize Core Web Vitals.


• Optimize product, category, and blog pages for both performance and user engagement.


• Manage SEO implementations for OpenCart platforms and provide support across Shopify sites as needed.


• Build and deliver monthly reports on performance metrics including visibility, CTR, traffic, and conversions.


• Stay up to date with algorithm updates, industry trends, and competitive developments.


• Collaborate with content writers, designers, and digital teams to implement SEO-driven frameworks.


• Provide SEO insights for partnerships, affiliate programs, and branded content initiatives.

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About You


• Experience: Minimum 7 years of hands-on SEO experience across technical, content, and strategy domains.


• Tools: Proficient in GA4, GSC, SEMrush, Ahrefs, Screaming Frog, and other analytics tools.


• Platforms: Experience with OpenCart preferred; Shopify experience is a plus.


• Mindset: Analytical, proactive, and results-oriented with a strong sense of ownership.


• Collaboration: A dependable communicator who thrives in team environments and welcomes feedback.


• Bonus: Interest in niche hobbies, outdoor activities, or enthusiast communities.

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Perks & Benefits


• Work with a collaborative, creative, and skilled digital marketing team.


• Be part of a fast-growing global brand in an evolving and passionate community.


• Enjoy autonomy to shape SEO strategy and deliver measurable business impact.

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About Inceptial Technologies

Inceptial Technologies is a global technology partner enabling organizations to thrive in the digital era. With a team of over 4,500 professionals worldwide, we deliver innovative IT solutions including custom software development, Testing as a Service (TaaS), Oracle-certified managed services, and AI-driven digital transformation.

Our consulting approach goes beyond traditional staffing — we integrate our experts as an extension of our clients' teams, enabling seamless transformation, agility, and measurable business growth.**

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