Sales & Marketing Manager & Strategist

Location:
New Delhi (On-site)

Type:
Full-time

Category:
Early-stage Startup – High Ownership Role

About GRASA MediCaps

GRASA MediCaps is a fast-growing
healthtech & nutrition startup
focused on AI-enabled precision nutrition, fermented millet-based functional foods, and chronic disease support programs like Anti-Aging, PCOS, Weight Management, and CardioCare. We are building India's first fully integrated nutrition–telehealth–AI ecosystem.

We are at the stage where
execution speed, experimentation, and measurable results
matter more than anything. No legacy systems. No pre-existing marketing structure.
We are building everything from zero.

Role Overview

We're hiring a
Sales & Marketing Manager cum Strategist
who can take charge of building our go-to-market foundation from scratch, create brand visibility, and drive revenue growth. This is not a corporate comfort role—this is a build-and-scale role that demands
urgency, ownership and output-driven execution.

If you've built a brand, scaled a product, or executed ground-level sales and digital marketing strategies in a high-pressure environment, you'll thrive here.

Key Responsibilities

Sales Strategy & Execution

• Design and implement full sales strategy and funnel from lead generation to conversion.
• Drive partnerships, collaborations, and channel relationships (clinics, gyms, corporates, hospitals, influencers, nutritionists, schools, communities).
• Build and manage telecalling, field sales, and channel partner processes.
• Track sales performance metrics and optimize for results weekly.

Marketing Strategy & Brand Building

• Develop brand positioning, messaging, and creative campaigns across digital & offline platforms.
• Build complete marketing plan for launch: content, growth channels, paid ads, offline activations.
• Plan and execute performance marketing, social media growth, influencer campaigns.
• Structure real customer stories, success cases, and high-conversion landing funnels.

Go-to-Market Execution

• Launch new products and programs end-to-end.
• Conduct market research, competitor mapping, and pricing strategy.
• Build community and referral-driven growth engine.

Ownership & Leadership

• Recruit and guide sales/marketing members as we scale.
• Work closely with founders for strategic direction and reporting.
• Operate with urgency and accountability, not supervision.

Experience Required

• 3+ years in Sales & Marketing with proven results
  (health, wellness, FMCG, nutraceutical, D2C preferred).
• Qualification: MBA (sales & Marketing)
• Prior experience building and scaling at startup / early-stage company
  highly preferred
  .
• Demonstrated ability to create campaigns and sales processes from scratch.
• Strong digital + offline marketing understanding.
• Excellent execution mindset —
  not just planning, but delivering results.

Who Should Apply

• You excel under pressure, deadlines, and rapid decision cycles.
• You enjoy working without rigid structures and building things from zero.
• You treat revenue generation as your responsibility.
• You are proactive.
• You want to grow with the company and take leadership-level responsibility.

What We Offer

• Performance-linked incentives and growth-based rewards.
• Leadership role with influence in shaping the brand.
• Freedom to innovate, experiment, and execute without bureaucracy.
• Early-stage startup environment where your work directly impacts success.

Compensation

• Competitive base salary + performance incentives + ESOP consideration (based on performance).

How to Apply

Send your resume + portfolio of campaigns/results to

Subject:
Sales & Marketing Manager – GRASA MediCaps

• If you want a role where your efforts directly build a national brand
  and you are ready to work with startup urgency, we want you.