Copy Writer

2 days ago

Pune, Maharashtra, India Frido Full time ₹ 6,00,000 - ₹ 12,00,000 per year

About Frido

At Frido, we're not just selling products—we're building a brand that enhances comfort, care, and everyday wellness. As a rapidly growing D2C startup, we're on a mission to blend innovation with empathy to deliver lifestyle solutions people actually need. Now, we're looking for a talented Copywriter to join our team and help shape the voice of Frido across every customer touchpoint.

Key Responsibilities :

As our Copywriter, you'll :

  • Craft compelling, conversion-driven copy for:
  • Paid ads
  • Email campaigns
  • Product packaging
  • Website banners & landing pages
  • Social media platforms
  • Develop scripts for influencer videos, brand storytelling, and campaign content.
  • Own the brand voice—ensure consistency across all platforms and materials.
  • Collaborate closely with designers, marketers, and product teams to align copy with visual content.
  • Edit and proofread everything for clarity, grammar, brand tone, and impact.
  • Stay on top of industry trends, competitors, and customer behaviour to keep content fresh, relevant, and performance-driven.

Requirements

  • 2–4 years of hands-on copy writing experience—preferably in a D2C brand, digital agency, or e-commerce startup.
  • A versatile portfolio that includes product copy, digital ads, emailers, social posts, and campaign narratives.
  • A mastery of English—storytelling, grammar, tone, and vocabulary.
  • Strong command of short-form and long-form copy writing.
  • Familiarity with SEO principles, keyword research, and web content optimisation.
  • Proven ability to manage multiple projects in fast-paced environments.

Bonus Points If You Have:

  • Experience writing for wellness, beauty, health, lifestyle, or consumer brands.
  • Understanding of online customer behaviour and how to write copy that converts on mobile-first platforms.
  • Basic knowledge of content performance metrics and how to optimise based on data.

Why Join Us?

  • Work with a purpose-driven brand redefining wellness in India.
  • Collaborate with a vibrant, creative, and ambitious team.
  • Bring your ideas to life in a company that values storytelling and innovation.
  • Opportunity to grow with a brand that's just getting started.

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