Marketing Specialist

10 hours ago

Gurgaon, Haryana, India Lyxel&Flamingo (L&F) Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job Title-
Marketing Specialist

Mode-
On-site (5-Day working)

Location-
Gurgaon

Key Responsibilities:

Social Media Management:

  • Manage and optimize all social media platforms (LinkedIn, Instagram, YouTube, Facebook, etc.) for Lyxel&Flamingo.
  • Develop and implement engaging content such as case studies, whitepapers, newsletters, and other relevant materials, along with strategies to boost audience engagement and strengthen brand presence.
  • Stay updated with platform trends and best practices to maximize reach.

Content Creation & Strategy:

  • Develop content calendars and oversee the production of high-quality B2B social content aligned with marketing and business objectives.

Brand Image & Growth:

  • Implement strategies that enhance the agency's brand image and ensure consistent messaging across channels.
  • Drive initiatives aimed at expanding brand awareness and market presence.

Team Coordination:

  • Collaborate with creative, copy, animation, and other teams to align marketing efforts with company goals.
  • Support marketing campaigns and initiatives through cross-functional teamwork.

Analytics & Reporting:

  • Analyze social media metrics and campaign performance.
  • Provide insights and reports highlighting successes, challenges, and optimization areas.

Market Research & Trend Monitoring:

  • Stay informed about marketing trends, industry best practices, and competitor activities to keep Lyxel&Flamingo competitive.

Event Management & Engagement:

  • Assist in planning and executing virtual and in-person events to engage stakeholders, employees, and clients.
  • Promote events via social media and other channels to maximize attendance and participation.

Stakeholder Management:

  • Act as the communication bridge between the brand and internal/external stakeholders.
  • Foster strong relationships to ensure alignment and satisfaction.

Key Skills & Qualifications

  • 2-3 years of work experience in a B2B brand with proven expertise in social media management, content creation, and marketing strategies.
  • Strong skills in coordination with different teams for all marketing initiatives.
  • Excellent communication and interpersonal skills for stakeholder management.
  • Proactive attitude, able to take ownership and drive results independently, is a must.
  • Proficiency in social media analytics and management tools (e.g., Google Analytics, Hootsuite).
  • Effective multitasking, prioritization, and time management in fast-paced environments.
  • Bachelor's degree in Marketing, Communications, or related fields; agency experience is a plus.

Technical Skills Required

  • Platform Expertise:
    Deep understanding of social media handles, algorithms, features, and best practices to optimize reach and engagement.
  • Content Creation:
    Ability to produce relevant, engaging content—including text, images, and videos—tailored for various platforms.
  • Storytelling:
    Craft compelling narratives aligned with the brand voice that resonate with the target audience.
  • Tools Proficiency:
    Skilled in scheduling, posting, and analyzing content across multiple social platforms

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