Marketing Manager

1 week ago

Churchgate Mumbai, India KS Legal & Associates Full time ₹ 15,00,000 - ₹ 25,00,000 per year
  • Strategic Planning and Execution:
  • Develop and implement comprehensive marketing strategies to increase brand awareness and lead generation in the B2B segment.
  • Collaborate with senior management to align marketing strategies with business goals.
  • Social Media Management:
  • Oversee the company's social media strategy, including content creation, scheduling, and engagement.
  • Analyze social media metrics to adjust strategies for improved performance and engagement.
  • Advertising and Campaign Management:
  • Plan, execute, and manage advertising campaigns across various platforms, including digital, print, and outdoor media.
  • Monitor campaign performance and optimize for better results and higher ROI.
  • Reputation Management:
  • Monitor and manage the company's online reputation.
  • Develop strategies to enhance positive brand presence and mitigate any negative feedback.
  • Design and Branding:
  • Lead branding initiatives, ensuring brand consistency across all marketing materials and channels.
  • Coordinate with internal teams and external agencies for design-related needs.
  • Performance Marketing:
  • Execute and manage performance marketing efforts, focusing on metrics-driven results.
  • Utilize SEO, SEM, email marketing, and other techniques to drive traffic and lead conversion.
  • Budget Management:
  • Manage and allocate the marketing budget efficiently.
  • Ensure high ROI on marketing expenditures.
  • Analytics and Reporting:
  • Regularly analyze and report on the effectiveness of marketing campaigns and strategies.
  • Use data-driven insights to make informed marketing decisions.
  • Team Leadership and Development:
  • Lead and mentor the marketing team, fostering a collaborative and creative environment.
  • Ensure continuous professional development and upskilling of the team.
  • Stakeholder Engagement:
  • Collaborate with internal departments and external partners to ensure a cohesive approach to marketing.
  • Maintain strong relationships with media, vendors, and marketing agencies.
  • Market Research and Trends:
  • Stay abreast of market trends, consumer behaviors, and competitive landscape to adjust marketing strategies accordingly.

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