Institutional Sales Manager

Roles and Responsibilities

• Develop and execute sales strategies to achieve revenue targets through effective government liaison, tender management, and project marketing.
• Build strong relationships with key decision-makers in government agencies, PSUs, and other institutions to identify business opportunities.
• Manage a team of sales professionals to drive institutional sales growth across various sectors such as education, healthcare, infrastructure development projects.
• Collaborate with cross-functional teams (marketing, operations) to develop targeted campaigns for government tenders and projects.
• Analyze market trends and competitor activity to stay ahead in the competitive institutional landscape.

Job Description (JD) Institutional & Project Sales SRMB TMT

Department Sales & Marketing

Reports To Sr. General Manager

Job Summary

Institutional & Project Sales will be responsible for leading institutional and project-based sales for SRMB TMT Bars .

The role involves handling large-scale infrastructure projects, government contracts, and

private sector projects, engaging with EPC contractors, real estate developers, and

consultants, and driving business growth, profitability, and market expansion.

This position requires a seasoned sales professional with 15+ years of experience in the

TMT Steel, Construction Materials, or Infrastructure Industry, with expertise in project

acquisition, approvals, and business development.

Key Responsibilities (KRA)

• Institutional & Project Sales Leadership: Develop and execute a sales strategy to expand
  
  SRMBs market share in institutional & project sales .
• Drive sales with large EPC contractors, government infrastructure projects, and private
  
  real estate developers.
• Identify and capitalize on opportunities in metro rail, bridges, highways, industrial, and
  
  high-rise projects.
• Develop long-term partnerships and secure repeat business through value-based selling and strong relationship management.

• Lead negotiations for bulk project supply contracts, ensuring profitable pricing and volume-based deals.
- Engage with government agencies CPWD, Metro Rail Authorities, NHIDCL, and Railways for approvals and supply agreements.
- Government Approvals & Compliance: Liaise with government procurement departments and project consultants for technical approvals of SRMB TMT Bars.
- Manage documentation and compliance for large-scale project supply approvals.
- Set individual targets, conduct training, and mentor team members to enhance sales effectiveness.
- Monitor team's market visits, client engagement, and project closures.
- Drive a high-performance sales culture with clear accountability and result-oriented execution.

Qualifications & Experience
- Education: Any Graduate , / Post Graduation MBA in Marketing / Sales preferred.
- Experience: years in Institutional / Project Sales in the TMT Steel Construction. Materials, or Infrastructure Industry.
- Proven track record of handling high-value project sales & institutional clients.
- Strong knowledge of project sales, approval processes, and EPC contract management.

Skills & Competencies

• Strategic Sales Leadership & Business Development
  
  • Key Account Management & Relationship Building
  
  • Technical Understanding of TMT Steel & Construction

Applications
- Market Analysis & Competitive Strategy

• Negotiation & Contract Management

• Team Leadership & Performance Management

Salary & Benefits

• Compensation: Competitive salary with performance-linked incentives.

• Benefits: Travel reimbursements, medical insurance, performance bonuses.

• Career Growth: Strong potential for advancement to AVP level based on performance.