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Digital Marketing Executive

2 weeks ago

Atladara Vadodara Gujarat, India G-TEK CORPORATION PRIVATE LIMITED Full time

Digital Marketing Executive Responsibilities:

  • Develop and execute digital marketing strategies tailored to the electronic manufacturing industry.
  • Collaborate with sales and product teams to align marketing efforts with business objectives.
  • Maintain and optimize the company website to improve user experience and lead generation.
  • Conduct keyword research and implement on-page and off-page SEO strategies.
  • Create engaging and industry-relevant content, including blogs, case studies, and whitepapers.
  • Design and execute email marketing campaigns to nurture prospects and retain customers.
  • Manage and grow the company's presence on platforms such as LinkedIn, Twitter, and Facebook.
  • Plan and execute social media campaigns to increase engagement and reach.
  • Run and manage PPC campaigns on Google Ads, LinkedIn Ads, and other relevant platforms.
  • Monitor and optimize ad performance to achieve maximum ROI.
  • Use tools like Google Analytics and social media insights to track and analyze campaign performance.
  • Prepare and present reports on key metrics, offering actionable recommendations.
  • Develop strategies to enhance the company's online reputation and brand visibility.
  • Manage online reviews and engage with audiences to build trust.
  • Conduct competitive analysis to identify market trends and opportunities.
  • Stay updated on the latest digital marketing trends and tools.

Qualifications and Skills:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 2-4 years of experience in digital marketing, preferably in B2B or manufacturing industries.
  • Familiarity with the electronic manufacturing industry is a plus.
  • Proficiency in tools such as Google Analytics, Google Ads, HubSpot, SEMrush, and WordPress.
  • Knowledge of HTML/CSS for basic website management is an advantage.
  • Strong analytical and problem-solving skills.
  • Excellent communication and content creation abilities.
  • Creative mindset with attention to detail.

Key Performance Indicators (KPIs):

  • Growth in website traffic and online engagement.
  • Number and quality of leads generated through digital campaigns.
  • ROI from paid advertising campaigns.
  • Improvement in search engine rankings for target keywords.

This role provides an exciting opportunity to contribute to the growth of a leading electronic manufacturing company by leveraging innovative digital marketing strategies and tools.

Job Type: Permanent

Pay: ₹15, ₹25,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance
  • Leave encashment
  • Provident Fund

Ability to commute/relocate:

  • Atladara, Vadodara, Gujarat: Reliably commute or planning to relocate before starting work (Required)

Education:

  • Bachelor's (Preferred)

Experience:

  • Lead generation: 3 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person