Social Media Manager

: Social Media Manager - Turkey

Location: Trkiye, Istanbul
Department: Marketing Local Marketing
Job Type: Full-time Onsite or Remote / Hybrid

Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 280 million people in 100 countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

• Contribute to the strategy and execution of integrated marketing campaigns and product launches from a social media perspective.
• Design, execute and lead large community activation campaigns.
• Create and manage always on content strategies for our priority global partnerships such as CR7.
• Be a key POC for business issue and crisis management, including fast, measured, and informed response, sentiment monitoring and reporting, and consulting on further action in partnership with the communications and product teams.
• Work closely with the CS team on community management, response, and sentiment maintenance.
• Help with managing end-to-end across Binance social accounts.
• Work with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance.
• Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture.
• Assist the team across platforms to think of creative ideas, both for general posts and campaigns.
• Work closely cross-functionally with design, content, performance marketing, product, and other teams.
• Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
• Analyze the social media landscape to supply actionable insights.

• Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage.
• 5 years of digital marketing experience in social media, community, content, or brand marketing related roles.
• Proven experience with crisis management and working directly with executive leadership teams.
• Experience working on large integrated marketing campaigns, and working with external agencies, partners, and talent.
• Demonstrable success with growing social media accounts and executing campaigns.
• Deep understanding of the crypto market. Up to date with trends and sentiment. Expert on Binances product suite.
• Strong knowledge of content creation and social media channels, with Twitter and TikTok as a top priority.
• Proven good judgment in high-pressure situations; an ability to remain calm and logical.
• Excellent communication, writing, and copywriting skills.
• Strong sense of ownership and responsibility.
• Resistant to stress. Self-motivated and results-oriented.
• Remote and start-up experience is a plus.

• Shape the future with the worlds leading blockchain ecosystem.
• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• Tackle unique, fast-paced projects with autonomy in an innovative environment.
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team).

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.