Deputy Manager

1 week ago

Gautam Buddha Nagar, India nasscom Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Basic Functions/Job Responsibility

  • Develop, execute, and optimize digital campaigns across channelsSEO, SEM/PPC, social media, email, displayto boost brand awareness, traffic, and conversions.
  • Create and refine digital assets (landing pages, ad copy, graphics, blog posts, webinars), ensuring brand consistency.
  • Analyze performance KPIs (CTR, conversion rates, ROI), and iterate strategies for continual improvement.
  • Manage budgets and coordinate with internal teams (content, design, academia, product, industry) and external vendors.
  • Has a good understanding of the Martech stackCRM, marketing automation such as Zoho, CMS, CRM dashboards, analytics.
  • Implement, test (A/B and multivariate), and optimize technical systems and integrations to enhance campaign delivery and efficiency.
  • Identify automation and process improvements; train team members on tool functionality Digital Asset Management.

Knowledge, Skills, Qualifications, Experience
Experience

  • 6 to 8 Years of Experience

Technical Skills

  • Strong content creation, social media, and campaign management capabilities (SEO, SEM)
  • Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking
  • Working knowledge of ZOHO, CRM tools, HTML
  • Strong with Excel, pivot tables, formulas, and reporting tools (Power BI a plus)
  • Familiarity with SEO tools
  • Understanding of retargeting, programmatic ads, and audience segmentation

Soft Skills

  • Analytical mindset with data-driven decision-making.
  • Excellent communication across technical and non-technical stakeholders.
  • Project management, detail-oriented, self-starter.
  • Ability to collaborate with multiple stakeholders
  • A strong drive to enhance product performance.

Locations

  • Noida

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