Deputy Manager
5 days ago
Basic Functions/Job Responsibility
- Develop, execute, and optimize digital campaigns across channelsSEO, SEM/PPC, social media, email, displayto boost brand awareness, traffic, and conversions.
- Create and refine digital assets (landing pages, ad copy, graphics, blog posts, webinars), ensuring brand consistency.
- Analyze performance KPIs (CTR, conversion rates, ROI), and iterate strategies for continual improvement.
- Manage budgets and coordinate with internal teams (content, design, academia, product, industry) and external vendors.
- Has a good understanding of the Martech stackCRM, marketing automation such as Zoho, CMS, CRM dashboards, analytics.
- Implement, test (A/B and multivariate), and optimize technical systems and integrations to enhance campaign delivery and efficiency.
- Identify automation and process improvements; train team members on tool functionality Digital Asset Management.
Knowledge, Skills, Qualifications, Experience
Experience
- 6 to 8 Years of Experience
Technical Skills
- Strong content creation, social media, and campaign management capabilities (SEO, SEM)
- Proficient in Google Analytics 4 (GA4), Google Tag Manager (GTM), UTM tracking
- Working knowledge of ZOHO, CRM tools, HTML
- Strong with Excel, pivot tables, formulas, and reporting tools (Power BI a plus)
- Familiarity with SEO tools
- Understanding of retargeting, programmatic ads, and audience segmentation
Soft Skills
- Analytical mindset with data-driven decision-making.
- Excellent communication across technical and non-technical stakeholders.
- Project management, detail-oriented, self-starter.
- Ability to collaborate with multiple stakeholders
- A strong drive to enhance product performance.
Locations
- Noida
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