Marketing Product Owner

2 days ago

Bengaluru, Karnataka, India Infosys Full time ₹ 1,20,000 - ₹ 1,80,000 per year

Marketing Product Owner

Responsibilities:
• Marketing Strategy & Planning: Develop and implement comprehensive marketing strategies aligned with our company's vision and target market opportunities in the AI-powered digital marketing space. Lead the development of annual marketing plans and objectives, ensuring alignment with overall business goals.
• Content Marketing & Creation: Lead the creation and execution of engaging and informative content across various channels, including our website, blog, social media, email marketing, and other digital platforms. Develop compelling narratives that showcase the value and impact of AI-powered digital marketing solutions.
• Campaign Development & Execution: Lead the development, execution, and optimization of integrated marketing campaigns across multiple channels. Utilize a data-driven approach, leveraging analytics and insights to drive campaign performance and achieve marketing objectives.
• AI-Powered Marketing Expertise: Maintain a deep understanding of AI-powered digital marketing technologies and solutions, including machine learning, natural language processing, predictive analytics, and personalized experiences. Identify and implement innovative AI-driven strategies to enhance marketing campaigns and drive results.
• Marketing Automation & Technology: Lead the selection, implementation, and optimization of marketing automation platforms, CRM systems, and other relevant digital marketing technologies. Ensure efficient workflows, data integration, and campaign performance measurement.
• Team Management & Collaboration: Lead and mentor a team of marketing specialists, providing guidance, training, and support to ensure high-quality deliverables. Collaborate effectively with cross-functional teams, including design, development, and sales, to ensure a cohesive and effective marketing strategy.
• Client Communication & Engagement: Develop and maintain strong relationships with clients, communicating effectively, providing regular updates, and delivering exceptional service

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