Category Marketing Manager, Shoes, IN Apparel
3 days ago
The successful candidate for this high impact role should be a self-starter with a passion for independent, creative problem-solving, have proven data analysis skills, demonstrate great content creation chops (i.e. strong writing skills), show strong ownership and commitment, have proven leadership experience in managing projects, and bring relevant insights in marketing and merchandising.
Role & Responsibilities: Own projects with considerable scope and/or complexity with significant impact on customer experience and Amazon's business .Own all key traffic drivers for the category, and work as a category advocate with central traffic teams. Possess a deep understanding of all traffic-driving mechanisms (Search, Affiliates, Email, SEO etc.) and actively engaging in optimization of those channels for the business. Work with cross functional teams and internal teams, including technology teams, to define, drive, and launch improvements to the shopping experience. Own creation of marketing programs, and multiple key traffic drivers, to acquire new customers. Conceptualize, design and execute online and offline marketing initiatives to extend awareness of our products on and off of Amazon. Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and authority Conduct in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives. Develop the category's style guidelines, merchandising calendar, promotions, and coop packages. Understand and use merchandising and customer-facing metrics to guide decision making. Present to senior management externally and internally. Meet business goals while ensuring a top-notch customer experience
Basic Qualifications:
- 3+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience using Microsoft Excel to manipulate and analyze data
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
Preferred Qualifications:
- Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs
- Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation
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