Visual Merchandiser – Window Graphic Designer

3 days ago

Delhi, Delhi, India Broadway Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Location:
Gurugram

Department:
Visual Merchandising

Reports To:
Head – Visual Merchandising

Job Summary
We are seeking a
creative, detail-oriented, and strategic Visual Merchandiser – Window Graphic Designer & Planogram Specialist
to elevate our in-store and window experiences. This hybrid role requires a unique blend of visual storytelling, graphic design, and merchandising expertise to drive foot traffic, support sales objectives, and enhance brand identity across all retail locations.

Key Responsibilities
Visual Merchandising

  • Develop and implement compelling in-store displays and seasonal visual concepts.
  • Ensure brand consistency and visual standards are maintained across all store locations.
  • Collaborate with buying and marketing teams to align visual merchandising with product strategies and promotions.
  • Monitor merchandising effectiveness and suggest improvements based on performance metrics and customer feedback.

Window Graphic Design

  • Design high-impact window displays and graphic signage that reflect current campaigns, seasons, and brand stories.
  • Create graphic assets for print and digital use (e.g., posters, decals, window clings, banners).
  • Stay up to date with retail display trends, materials, and innovations.

Planogram Development

  • Design and maintain planograms to optimize product placement, space utilization, and customer flow.
  • Use sales data and performance reports to inform planogram revisions and merchandising strategies.
  • Collaborate with store operations and inventory teams to ensure accurate execution of layouts.
  • Conduct store visits or audits to assess planogram compliance and effectiveness.

Qualifications

  • Bachelor's degree in Visual Merchandising, Graphic Design, Interior Design, Marketing, or a related field.
  • 4–6 years of experience in a similar role within retail, fashion, or lifestyle industries.
  • Strong proficiency in Adobe Creative Suite (especially Illustrator, Photoshop, and InDesign).
  • Familiarity with planogram software (e.g., MockShop or similar tools) is a plus.
  • Solid understanding of retail trends, customer behavior, and visual storytelling.
  • Strong project management and organizational skills.
  • Ability to work independently and cross-functionally in a fast-paced environment.

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